• Own the health and performance of GTM data systems • Improve data accuracy, completeness, and reliability across Salesforce and adjacent GTM systems • Identify root causes of data breakdowns and implement durable fixes • Establish clear ownership models and enforcement mechanisms for critical fields and processes • Define and track KPIs that connect data quality to pipeline visibility, forecast accuracy, and sales productivity • Launch scorecards and reporting that drive behavior change, not just dashboards • Translate ambiguous business needs into clear system and process changes • Personally lead high-priority initiatives from problem definition through rollout and adoption • Create a prioritization framework for GTM data improvements • Work closely with Sales, Marketing, Finance, Systems, and Data Engineering to align on definitions and execution • Hire and develop a team that combines systems thinking with operational execution • Set a high bar for ownership, speed, and measurable outcomes

• Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement. • Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. • Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. • Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity. • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements. • Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, and support our Ratings & Reviews offering. • Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities. • Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams. • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. • Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. What You’ll Do: - Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization. - Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. - Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers. - Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement. - Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. - Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives. - Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives. - Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate. What We’re Looking For: - 7+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment. - Proven track record of leading product launches and driving GTM strategy that delivers business results. - Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development. - Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences. - Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement. - Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities. - Proven ability to collaborate and influence cross-functionally. - Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy. - Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions. This role is ideal for someone who thrives in a dynamic environment, brings creativity and analytical rigor to problem-solving, and is passionate about transforming the way people access credit. Pay Grade - M Equity Grade - 8 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000 USA base pay range (all other U.S. states) per year: $164,000 - $224,000 Please note that visa sponsorship is not available for this position. #LI-Remote Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities. We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include: - Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents - Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses - Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge - ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. [For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records. By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

• Build and maintain the analytics infrastructure behind Apollo's customer health scoring model. Partner with CS leadership to validate scoring logic, surface at-risk customers, and identify leading indicators of churn or expansion. Turn health data into actionable insights for GTMEs and CS leadership. Own health scoring analytics and improvement. • Develop renewal pipeline reporting that gives CS and Finance visibility into renewal timing, risk, and expected outcomes. Establish recurring reporting cadences and work with CS Ops to identify where to intervene early. Build renewal analytics that drive predictable retention. • Instrument and analyze data from billing systems, support ticket volumes, and other post-sales touchpoints to identify patterns that predict churn or expansion. Surface these signals into CS workflows and dashboards so teams can act on them. Build analytics around billing, support, and adjacent retention signals. • Build reporting around upsell and cross-sell motion—including expansion pipeline, seat growth, product adoption metrics, and net revenue retention. Help CS and Sales leadership understand where expansion opportunity is concentrated and how to accelerate it. Support expansion analytics. • Build, maintain, and iterate on dashboards that serve the full CS org—from individual GTME book-of-business views to VP-level QBR decks. Ensure data is accurate, timely, and actionable. Design and own the CS analytics dashboard ecosystem. • Capture analytics and metrics requests from CS and CS Ops stakeholders, triage and prioritize them, and translate business questions into structured reporting requirements. Incorporate high-priority needs into the reporting layer in partnership with data engineering. Be the analytics translation layer for CS Ops.