• Define and lead service design strategy across enterprise initiatives, connecting member needs to operational capabilities • Create service blueprints, journey maps, and ecosystem models that bridge frontstage and backstage experiences, end-to-end • Facilitate alignment across teams and business partners to deliver coherent, multi-touchpoint services • Mentor and lead designers, evolve service design methods, and contribute to the growth of Humana's design culture • Define success metrics and lead post-launch evaluations to ensure services deliver measurable value • Collaborate with process and operational teams to ensure services are deliverable, scalable, and grounded in real-world constraints • Use compelling narratives and visual frameworks to build empathy, drive decisions, and influence senior stakeholders

• Lead the development and execution of reimbursement and market access strategies for INSIGHTEC’s MR-guided Focused Ultrasound portfolio • Develop and execute Americas reimbursement and market access strategies with an emphasis on the US market supporting commercialization, product adoption, and business growth • Lead coverage, coding and payment, and overall reimbursement initiatives for existing and future indications • Build strategic relationships with CMS national, Medicare Administrative Contractors, commercial payers, Medicaid agencies, and Americas region reimbursement agencies • Partner with government agencies, health technology assessment organizations, and key stakeholders to support evidence-based coverage decisions • Develop partnerships with professional societies, advocacy organizations, and industry associations to advance reimbursement objectives • Create reimbursement tools and educational resources for providers, hospitals, patients, and commercial teams • Collaborate with Product Management, Clinical, Medical Affairs, Regulatory, Health Economics-Value, and Commercial Leadership to align market access strategies with business objectives • Support product launches, geographic expansion, and evidence generation from a market access perspective • Build, mentor, and lead a high-performing Americas market access and reimbursement organization including a US-based field team of 2 FTEs to support claims adjudication

• Oversee performance, growth, and development of a prominent high tech account • Lead the conceptualization and negotiation of new Global Commercial Framework • Develop innovative strategies to improve profitability and reduce commercial risk • Drive innovation for all commercial aspects, business reporting, proposals, etc. • Responsible for account P/L • Lead the Business Management team within the Customer GCM account

• Consultative Selling & Strategic Account Planning • Uncover customer pain points, business goals, and operational needs. • Map solutions to outcomes that drive ROI, efficiency, and compliance. • Develop and execute multi-quarter account plans for growth and retention. • Engage and influence decision-makers across clinical, IT, and financial functions. • Technical & Product Knowledge • Understand healthcare IT ecosystems and SaaS integrations (e.g., EHR, HL7, FHIR). • Confidently demo products and address technical, compliance, and workflow questions. • Anticipate client concerns on onboarding, change management, and data migration. • Emotional Intelligence & Relationship Building • Act as a strategic partner to customers, ensuring continued satisfaction and renewal. • Collaborate with internal teams—Customer Success, Product, Marketing, and Legal—to deliver an exceptional customer experience. • Represent the voice of the customer to internal stakeholders to inform product and process improvements. • Communication & Negotiation Skills • Tailor messaging to diverse audiences, from clinical champions to C-suite executives. • Use storytelling, success metrics, and case studies to articulate Provation’s differentiated value. • Navigate complex negotiations with integrity and alignment to business objectives. • Data-Driven Decision Making & CRM Proficiency • Maintain disciplined pipeline management and CRM accuracy to ensure visibility and forecast reliability. • Leverage analytics and engagement data to prioritize opportunities and guide strategic action. • Consistently meet or exceed quarterly and annual sales targets. • Forecast Accuracy • Provides accurate, timely forecasts aligned with corporate expectations and visibility to leadership.