Role Description We are looking for a highly skilled, autonomous, and data-driven Email & SMS Marketing Manager to take full ownership of retention marketing programs. You won't just hit "send"—you will be responsible for the entire strategy: - Proactive planning - Creative copywriting - Self-sufficient design - Technical automation - Rigorous performance analysis If you are a systems-thinker who loves driving revenue through meaningful customer connections, we want to hear from you. Qualifications - English (C1/C2) and Spanish - 3+ years of hands-on experience with Email Marketing - Expert-level proficiency in at least one major marketing automation platform (Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued) - Bachelor’s or Associate’s degree preferred Requirements - Strategy & Planning: Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives - Campaign Execution: End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment - Automation Architect: Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows) - Segmentation & Targeting: Perform deep-dive audience segmentation to improve deliverability, open rates, and list health - Analytics & Reporting: Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times - Technical Ownership: Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations - Documentation: Maintain SOPs for recurring processes to ensure scalability and operational efficiency - Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection Benefits - Hiring rate USD 1288$/month (final rate will be experience-based) - Annual pay increments - Discretionary client bonuses (80% of clients award year-end bonuses) - 7 U.S. federal holidays + 4 paid PTO days - Monthly medical insurance stipend (after meeting eligibility criteria) - Birthday / Anniversary bonuses + Gym / Wellness allowance - Unlimited online fitness classes + company events & Christmas celebrations

• Own the end-to-end build of email campaigns in Klaviyo, including template design, segmentation, A/B testing, scheduling, and post-send performance analysis. • Help maintain and update ticketing backend platforms (such as Universe, Eventbrite, etc. ) including link creation, promo code creation, and support ticket marketing initiatives. • Create and implement UTM links for campaign tracking and performance analysis. • Coordinate cross-functional communications between internal teams, vendors, and partners. • Build and track tasks for our graphic design team using project management applications. • Update the company website. • Conduct online research to support marketing strategy and outreach. • Assist with and create reports at the completion of events. • Manage administrative tasks to support marketing planning, reporting, and organization. • Work independently on assigned tasks while collaborating effectively with a broader team.

• Desarrollar e implementar planes de marketing alineados a los objetivos de negocio • Fortalecer el posicionamiento de la marca en mercados internacionales • Diseñar acciones orientadas a la generación de oportunidades comerciales y crecimiento de audiencia • Gestionar actividades, eventos y acciones de relacionamiento con clientes y partners estratégicos • Impulsar iniciativas de marketing digital y comunicación en distintos canales • Analizar métricas, indicadores y resultados para optimizar el rendimiento de las campañas • Liderar al equipo de marketing, promoviendo una cultura de mejora continua

• Contribute to the team's overall CRM marketing strategy to increase user engagement. • Execute marketing campaigns focused on customer awareness, acquisition, engagement, and retention across email, push notifications, and in-app messaging. • Track and report on CRM campaign performance metrics. • Stay up to date on CRM trends, customer behavior, and industry best practices to continually elevate campaign strategy and execution.