• Create daily hooks, angles, concepts, and campaign ideas • Write high-converting ad copy and video scripts • Develop clear, performance-focused creative briefs • Analyze creative performance and iterate on winning concepts • Research competitors, trends, offers, and creative opportunities • Collaborate with media buyers, creators, and editors to scale winning campaigns

• Own projects from brief to final delivery with a high degree of creative autonomy • Concept and craft integrated campaigns across OLV, social, digital, experiential, and OOH • Lead the writing on multiple simultaneous initiatives without sacrificing quality or craft • Develop and sharpen brand voice, ensuring consistency across every audience and channel • Partner closely with art directors, designers, social creatives, producers, and strategists to push ideas further • Proactively pitch ideas beyond the brief—spotting cultural moments and creative opportunities before they're obvious • Contribute to a culture of creative ambition, offering thoughtful feedback and helping raise the bar for junior writers • Stay current on culture, platform behavior, and creative trends—and bring that knowledge into the work • Use AI tools as creative accelerators that expand what's possible, not shortcuts that replace the thinking

• Create High-Impact Brand Content including website and landing page copy, brand campaigns, product launch messaging, customer stories, video scripts, event and conference content, analyst and media narratives, social content, and long-form thought leadership • Develop storytelling that moves beyond features and functions to focus on business impact and market transformation • Help define and refine Cyera's brand narrative, messaging architecture, and voice • Translate complex cybersecurity, AI, governance, and data security concepts into clear and compelling stories • Develop messaging frameworks that align company vision, market trends, customer pain points, and product innovation • Ensure consistency of voice and positioning across all external communications • Partner closely with executives and subject matter experts to develop thought leadership content • Write keynote narratives, conference presentations, blogs, bylines, LinkedIn content, and strategic communications • Identify emerging industry themes and turn them into compelling points of view • Collaborate with Product Marketing, Design, and Creative teams to connect product innovation with broader market narratives and bring stories to life visually • Support Demand Generation with campaign messaging and content frameworks • Partner with Communications and PR teams on external messaging and executive visibility

• Create creative concepts and copy • Lead communications across channels, with an emphasis on storytelling with brand native and social content • Support with copy for videos, posters, digital ads, packaging, website, and other campaigns • Collaborate with designers, strategists, and data analysts to find new ideas