Title: Part-Time Digital Engagement Specialist Location: Erie United States remote type Remote locations Penn State Erie, The Behrend College time type Part time Job Description: APPLICATION INSTRUCTIONS: - CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. - CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. - If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants. JOB DESCRIPTION AND POSITION REQUIREMENTS Pennsylvania Sea Grant, one of 34 national Sea Grant programs is supported by the National Oceanic and Atmospheric Administration (NOAA) and the Pennsylvania State University. The mission is to enhance the use and conservation of Pennsylvania's coastal, marine, and Great Lakes resources to create a healthy environment, resilient and inclusive communities, and a strong and sustainable economy. Pennsylvania Sea Grant seeks a part-time creative and detail-oriented Digital Engagement Specialist to join our dynamic team. This role is ideal for someone who has strong social media and online content management skills and is passionate about digital storytelling. The specialist will be primarily responsible for creating and managing content for social media platforms, email newsletters, and the program's website. The successful candidate should have a strong interest in building authentic relationships through community engagement and connecting with various groups within Pennsylvania and the broader National Sea Grant College Program (Sea Grant), the National Oceanic and Atmospheric Administration (NOAA), and Penn State University. This role also involves tracking how posts and emails perform, staying on top of social media trends and frequently collaborating with Pennsylvania Sea Grant staff, other Sea Grant communicators, and other stakeholders. Primary Duties: - Create social media content and visuals that connect with community members across LinkedIn, Instagram, and Facebook - Build and maintain online and social media calendars so we're sharing the right messages at the right time - Research our audiences, create regular social media performance reports, and analyze performance data to improve our content strategy - Assist with building email newsletters in Constant Contact that people will want to read - Assist with development and maintenance of online content - Create, curate, and organize visual tools We're Looking for Someone Who: - Writes well for different audiences and platforms - Has experience with email platforms like Constant Contact (or eagerness to learn) - Understands what performs on LinkedIn, Instagram, Facebook and YouTube - Can look at performance data and spot patterns without getting overwhelmed by spreadsheets - Stays organized when juggling multiple projects and catches the details - Jumps in with new ideas and isn't afraid to try things in a busy, collaborative environment MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor's Degree Experience working with social media platforms (as described), online content development and management, WordPress, and Constant Contact. Experience in photography, videography, and other visual communications tools preferred but not required. SALARY & BENEFITS The hourly rate for this position is ~$20.00. BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. 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Title: Digital Engagement Strategist Location: Clearwater, FL, United States Business and Administrative | Full Time Job Description: At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that’s built on a foundation of trust, dignity, respect, responsibility and clinical excellence. Candidates MUST reside in Florida OR be willing to relocate Responsibilities: - Creates and maintains website/mobile app content and leads website optimization via our Content Management System (Sitecore CMS). - Develops and oversees Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve search rankings and paid advertising performance. - Develops and implements local SEO, backlinking strategies, and technical SEO enhancements. - Leverages digital engagement (ie. email, SMS, automated journey’s) and content strategies to drive engagement and increase brand visibility. - Analyzes digital performance using tools such as Piwik Pro, Google Analytics, Search Console, Moz, etc. - Serves as the Digital Engagement Lead by driving the adoption of digital best practices, leading education initiatives and providing strategic solutions. - Performs other duties as required. Minimum Qualifications: - Required Education: 3 years of related experience with a Bachelor’s degree in Marketing, Communications, or Technology Related Field. BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work! Location: Clearwater, FL Status: Full Time Shift Hours: 8 hours Weekend Work: Occasional On Call: Yes How often will this team member be working remotely? Hybrid

• Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms • Create and edit content using Canva, CapCut, Descript and AI tools • Write captions and assist with content planning • Schedule and publish content according to approved content calendars • Monitor engagement and respond to comments, messages and enquiries • Manage community engagement across all social channels • Monitor trends and identify content opportunities • Assist with implementation and optimisation of Meta advertising campaigns • Support affiliate marketing initiatives • Execute promotional campaigns, product launches and seasonal marketing initiatives • Create, schedule and report on EDM campaigns • Maintain marketing calendars and campaign workflows • Support lead generation and customer acquisition initiatives • Update and optimise Shopify websites • Upload products, landing pages, blogs and promotional assets • Implement upsell and cross-sell initiatives • Support website conversion optimisation activities • Ensure websites remain accurate, current and aligned with brand guidelines • Monitor website performance and recommend improvements • Maintain and update the Ecommerce Equation Clarity Sheet • Report weekly and monthly on: - Sales performance - Subscription performance - Meta advertising performance - Email marketing performance - Social media performance - Website performance • Provide actionable insights and recommendations • Track campaign performance against agreed KPIs • Respond to customer enquiries across email, social media and website channels • Manage customer feedback and online reviews • Escalate customer issues where required • Deliver a positive and professional customer experience across all touchpoints • Leverage AI tools to improve marketing productivity and output quality • Use AI to assist with content creation, copywriting, ideation and research • Utilise AI for reporting, data analysis and performance insights • Identify opportunities to automate repetitive tasks and workflows • Stay up to date with emerging AI technologies and recommend new tools and efficiencies • Ensure all AI-generated content is accurate, on-brand and fit for purpose

Role Description The client is seeking a proactive, highly organised and AI-savvy Digital Marketing & Social Media Coordinator to support two business units. This role is responsible for the day-to-day execution of our digital marketing activities across social media, email marketing, paid advertising, ecommerce and customer engagement. The successful candidate will help bring campaigns to life, create and edit content, manage digital channels, maintain reporting dashboards and support ecommerce growth initiatives. This role is ideal for a digitally savvy marketer who embraces AI and automation to deliver high-quality work efficiently and at scale. The objective of this role is to provide dedicated execution support, allowing the internal team to focus on strategy, innovation, product development, sales and business growth. Responsibilities - Social Media Management - Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms - Create and edit content using Canva, CapCut, Descript and AI tools - Write captions and assist with content planning - Schedule and publish content according to approved content calendars - Monitor engagement and respond to comments, messages and enquiries - Manage community engagement across all social channels - Monitor trends and identify content opportunities - Digital Marketing - Assist with implementation and optimisation of Meta advertising campaigns - Support affiliate marketing initiatives - Execute promotional campaigns, product launches and seasonal marketing initiatives - Create, schedule and report on EDM campaigns - Maintain marketing calendars and campaign workflows - Support lead generation and customer acquisition initiatives - Ecommerce & Website Management - Update and optimise Shopify websites - Upload products, landing pages, blogs and promotional assets - Implement upsell and cross-sell initiatives - Support website conversion optimisation activities - Ensure websites remain accurate, current and aligned with brand guidelines - Monitor website performance and recommend improvements - Reporting & Analytics - Maintain and update the Ecommerce Equation Clarity Sheet - Report weekly and monthly on: - Sales performance - Subscription performance - Meta advertising performance - Email marketing performance - Social media performance - Website performance - Provide actionable insights and recommendations - Track campaign performance against agreed KPIs - Customer Service & Community Management - Respond to customer enquiries across email, social media and website channels - Manage customer feedback and online reviews - Escalate customer issues where required - Deliver a positive and professional customer experience across all touchpoints - AI & Automation - Leverage AI tools to improve marketing productivity and output quality - Use AI to assist with content creation, copywriting, ideation and research - Utilise AI for reporting, data analysis and performance insights - Identify opportunities to automate repetitive tasks and workflows - Stay up to date with emerging AI technologies and recommend new tools and efficiencies - Ensure all AI-generated content is accurate, on-brand and fit for purpose Qualifications - Strong proficiency in AI tools such as ChatGPT, Claude, Gemini or similar platforms - Demonstrated ability to use AI to improve marketing productivity and execution - Experience managing social media accounts for consumer brands - Strong Canva skills - Experience using CapCut and/or Descript - Experience with Shopify - Strong written and verbal English communication skills - Strong reporting and analytical skills - Excellent organisational and time management skills - Ability to work independently and meet deadlines - Strong attention to detail Requirements - Experience with Meta Ads Manager - Experience with Klaviyo or similar email marketing platforms - Experience within FMCG, food, beverage or ecommerce brands - Understanding of affiliate marketing programs - Basic graphic design capability - Photography, videography or content production experience - Experience working with offshore or remote teams Benefits - Remote work set-up - AU Business Hours