• Take full ownership of UX-focused professional services engagements from scoping through delivery. • Build trusted relationships with customers by understanding their business goals, KPIs, and experience challenges. • Serve as the primary consultant on engagements, ensuring clarity, momentum, and high-quality delivery. • Confidently present UX findings, recommendations, and design concepts to stakeholders at various levels. • Translate behavioral insights and UX best practices into actionable, prioritized recommendations. • Guide customers through experience improvements that support adoption, engagement, and conversion goals. • Influence customer teams to embrace data-informed UX decisions and modern design practices. • Deliver UX recommendations grounded in data, usability principles, and industry best practices. • Create wireframes, high-fidelity mockups, and prototypes (primarily in Figma) to support redesign efforts. • Develop A/B test concepts and experience hypotheses with clear rationales and success metrics. • Conduct experience analyses including journey mapping, heuristic evaluations, and usability reviews. • Curate benchmarks, competitive examples, and best practices to inspire client teams. • Partner closely with Data Analytics and Strategic Consultants to deliver cohesive, multi-disciplinary engagements. • Contribute to shared UX frameworks, templates, and delivery methodologies. • Share design insights and solutions internally to elevate design quality across the team. • Advocate for customer needs internally to help shape product and service evolution.

• Drive and lead experiences with the Health & Meals experience pods to drive highly personalized experiences that integrate meal planning, nutrition, allergy management, and family dynamics into the core grocery journey—creating new layers of value for households with specific needs and goals. • Lead end-to-end experience design briefs that bring value to our meals and health affordances across all surfaces and modalities, eg., agentic interfaces. • Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, meal planning, nutrition and health goals, subscription adoption) and clearly articulate the beats, rhythms, and jobs to be done at each step. • Codify experiential principles—functional and emotional—to guide what users should understand, decide, and feel across flows, and translate those principles into patterns, content hierarchies, and interaction rules that can scale across teams. • Use AI-assisted prototyping and concept development as a core part of your practice—providing strong art direction, references, and experiential intent to generate flows and concepts that align with Instacart’s design system, brand positioning, and evolving interaction patterns. • Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so that users have clear comprehension at every step while the business and partners get the right visibility where it matters. • Design for visual clarity, pacing, and density—establishing patterns, grids, and rules that govern how modules, carousels, and key placements work (e.g., above vs. below the fold/break) to balance user needs, business objectives, and partner value. • Work with Research (and sometimes lead or plan research yourself) to uncover insights about meals, nutrition, health goals, and lifecycle behaviors, then translate those insights into concrete journey maps, flows, and experiential principles. • Craft narratives, naming, and value propositions for experiences and features—creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize ideas internally and, when needed, inform external positioning for customers. • Raise the bar for experience-led thinking across the pod(s)—mentoring partners on how to think in journeys and emotions, not just screens, and advocating for cohesive, principle-driven experiences that feel uniquely Instacart.

• Own UX and interaction design for Innovation’s incubated initiatives. • Translate ambiguous problem spaces into clear workflows. • Prototype experiences in Figma. • Validate usability quickly. • Deliver adoption-ready handoff packages for delivery teams.

- Design web and mobile interfaces for financial and real estate platforms - Create user flows, wireframes, prototypes, and high-fidelity designs - Design dashboards that simplify complex financial data - Improve usability through testing, iteration, and analytics - Create marketing assets, landing pages, presentations, and digital campaigns - Maintain strong brand consistency across all touchpoints - Translate financial workflows (lending, underwriting, investments, capital stacks, reporting) into intuitive UX - Design data-heavy interfaces that remain clean and decision-focused