So Good So You logo
So Good So You

For the Love of Body and Planet™

Senior Manager, Influencer and Partnerships

Location

United States

Posted

2 days ago

Salary

$120K - $140K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Manager, Influencer and Partnerships

So Good So You

• Collaborate closely with external creative agencies, So Good So You’s Brand Manager, and Social team to execute and evolve influencer initiatives to be fully integrated, 360° marketing initiatives. • Lead strategy for evergreen seeding programs as well as seasonal mailer programs, ensuring an elevated influencer experience. • Partner with the Social team to ensure tracking of content and consistency of communications with influencer partners. • Own the organization and reporting of influencer relationships, ensuring accurate records. • Lead the paid influencer marketing program including sourcing, negotiating, contracting, briefing, and executing influencer campaigns. • Manage the influencer budget, ensuring effective allocation of resources to maximize results. • Monthly internal reporting, providing both organic and paid insights of influencer activity and landscape. • Manage contractors and agency partners who may support influencer execution ensuring quality and brand alignment. • Lead the brand partnerships function with confidence and autonomy by bringing your own framework, process, and point of view to how we identify, pursue, and advocate for the right opportunities. • Draw on your own existing network and category knowledge to build a pipeline of co-marketing partnerships with aligned wellness, fitness, lifestyle, and media brands. • Own partnerships end-to-end from initial outreach and pitch through negotiation, contracting, campaign execution, and reporting. • Develop and maintain a strategic partnership pipeline, managing relationships with intention to maximize long-term brand equity and awareness. • Collaborate cross-functionally with Brand, Social, and Retail teams to ensure partnerships are integrated into broader marketing initiatives. • Establish KPIs, reporting frameworks, and learnings to continuously optimize the partnership program. • Stay ahead of cultural trends and emerging partnership models that could unlock new, creative opportunities for So Good So You.

Job Requirements

  • 5-7+ years of experience working in influencer, brand partnerships, or integrated marketing ideally within CPG, nutrition, or wellness industries.
  • Proven ability to lead and scale influencer marketing programs, including paid and organic strategies.
  • Hands-on experience owning brand partnerships end-to-end. You’ve identified opportunities, led outreach, negotiated terms, and seen campaigns from execution through measurement.
  • Experience building or launching a partnerships function, or clear examples of owning new programs with minimal structure.
  • Deep knowledge of trends, creator economy dynamics, and platform algorithms.
  • Familiarity with influencer platforms/tools (i.e., CreatorIQ, Aspire, GRIN, Sprout Social, etc).
  • Strong negotiation skills with experience in contract management for both influencer and partnership agreements.
  • Demonstrated experience managing contractors, agencies, or vendor relationships.
  • Experience defining and tracking partnership KPIs including reach, engagement, co-brand conversion, and earned media value and the ability to translate those metrics into clear business impact and ROI storytelling.
  • Excellent relationship-building and communication skills.
  • Bachelor's degree in Marketing, Communications, or a similar field.

Benefits

  • Health, dental, and vision insurance
  • 401k
  • Paid time off (PTO) and holidays
  • Short Term Disability, Long Term Disability, Life Insurance and AD&D, Primary and Secondary Caregiver Leave
  • Hired candidates may be eligible to receive additional compensation in the form of annual bonus

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