For the Love of Body and Planet™
Senior Manager, Influencer and Partnerships
Location
United States
Posted
2 days ago
Salary
$120K - $140K / year
Seniority
Senior
Job Description
Senior Manager, Influencer and Partnerships
So Good So You
• Collaborate closely with external creative agencies, So Good So You’s Brand Manager, and Social team to execute and evolve influencer initiatives to be fully integrated, 360° marketing initiatives. • Lead strategy for evergreen seeding programs as well as seasonal mailer programs, ensuring an elevated influencer experience. • Partner with the Social team to ensure tracking of content and consistency of communications with influencer partners. • Own the organization and reporting of influencer relationships, ensuring accurate records. • Lead the paid influencer marketing program including sourcing, negotiating, contracting, briefing, and executing influencer campaigns. • Manage the influencer budget, ensuring effective allocation of resources to maximize results. • Monthly internal reporting, providing both organic and paid insights of influencer activity and landscape. • Manage contractors and agency partners who may support influencer execution ensuring quality and brand alignment. • Lead the brand partnerships function with confidence and autonomy by bringing your own framework, process, and point of view to how we identify, pursue, and advocate for the right opportunities. • Draw on your own existing network and category knowledge to build a pipeline of co-marketing partnerships with aligned wellness, fitness, lifestyle, and media brands. • Own partnerships end-to-end from initial outreach and pitch through negotiation, contracting, campaign execution, and reporting. • Develop and maintain a strategic partnership pipeline, managing relationships with intention to maximize long-term brand equity and awareness. • Collaborate cross-functionally with Brand, Social, and Retail teams to ensure partnerships are integrated into broader marketing initiatives. • Establish KPIs, reporting frameworks, and learnings to continuously optimize the partnership program. • Stay ahead of cultural trends and emerging partnership models that could unlock new, creative opportunities for So Good So You.
Job Requirements
- 5-7+ years of experience working in influencer, brand partnerships, or integrated marketing ideally within CPG, nutrition, or wellness industries.
- Proven ability to lead and scale influencer marketing programs, including paid and organic strategies.
- Hands-on experience owning brand partnerships end-to-end. You’ve identified opportunities, led outreach, negotiated terms, and seen campaigns from execution through measurement.
- Experience building or launching a partnerships function, or clear examples of owning new programs with minimal structure.
- Deep knowledge of trends, creator economy dynamics, and platform algorithms.
- Familiarity with influencer platforms/tools (i.e., CreatorIQ, Aspire, GRIN, Sprout Social, etc).
- Strong negotiation skills with experience in contract management for both influencer and partnership agreements.
- Demonstrated experience managing contractors, agencies, or vendor relationships.
- Experience defining and tracking partnership KPIs including reach, engagement, co-brand conversion, and earned media value and the ability to translate those metrics into clear business impact and ROI storytelling.
- Excellent relationship-building and communication skills.
- Bachelor's degree in Marketing, Communications, or a similar field.
Benefits
- Health, dental, and vision insurance
- 401k
- Paid time off (PTO) and holidays
- Short Term Disability, Long Term Disability, Life Insurance and AD&D, Primary and Secondary Caregiver Leave
- Hired candidates may be eligible to receive additional compensation in the form of annual bonus
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