Senior Manager, Enterprise Business Development

Business Development RepBusiness Development RepFull TimeRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

1 day ago

Salary

CA$110.4K - CA$138K / year

Seniority

Senior

Bachelor Degree10 yrs expEnglishApollo

Job Description

Senior Manager, Enterprise Business Development

TELUS Digital

• Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geographies; build and manage outbound sequences via Apollo and similar tools. • Track and iterate on key outbound metrics (connect rates, reply rates, meetings booked, pipeline influenced) to continuously improve cadence structure and messaging. • Own the end-to-end lead process including capture and conversion tracking, with clear SLA and funnel performance reporting • Define and maintain lead scoring models in alignment with marketing and sales, continuously optimizing conversion at each funnel stage. • Serve as a player-coach: collaborate with SDR team members to create and support individualized career development plans. Lead, coach, and develop a team of SDRs by setting performance standards, running call reviews, and conducting regular pipeline inspections. • Serve as the internal expert and champion for excellence in outreach and AI-powered tools. Drive adoption of cutting-edge automation to elevate outreach sophistication, improve team productivity, and optimize conversion rates across the SDR funnel. • Build and maintain a library of cold outreach templates (email, LinkedIn, phone scripts) tailored to different client and contact profiles. • Design and manage SDR incentive programs (SPIFs, commissions, recognition) and socialize team performance across sales leadership and the broader organization. • Interlock with commercial leaders to ensure direct alignment of lead generation strategies to commercial pursuits and revenue priorities. • Work in lockstep with cross-functional partners, including product marketing, sales ops, and revenue operations, to orchestrate cross-functional campaigns, lead attribution accuracy, and alignment across the tech stack. • Attend and represent the company at key industry events and conferences as part of lead generation responsibilities; plan and execute pre- and post-event outreach campaigns for trade shows and virtual events, tracking event-sourced pipeline and ROI.

Job Requirements

  • 7 to 10 years of experience in lead generation, sales development, or demand generation
  • Proven track record of building and leading high-performing SDR teams
  • Deep expertise in outbound prospecting, sequencing, and messaging strategy
  • Strong knowledge of inbound lead management processes and funnel optimization
  • Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools
  • Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent)
  • Fluency with AI-powered tools for sales productivity, prospecting, and personalization
  • Experience in a SaaS, managed services, or technology company preferred
  • Strong data literacy with comfort building pipeline dashboards and KPI reports
  • Excellent written and verbal communication skills
  • Skilled at crafting compelling outreach content.

Benefits

  • Offers Bonus
  • 20% annual bonus of base salary, subject to the terms and conditions of the annual plan design

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