• Build Leap’s member activation engine • Drive lifecycle and targeted outreach campaigns • Turn data signals into personalized member journeys • Run a rigorous experimentation and optimization program • Own campaign execution and marketing operations • Activate employer-controlled channels and cross-functional partners

Role Description We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling. Qualifications - 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill) - Agency background managing multiple client accounts preferred; these tend to be the stronger doers - Fluent English - Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India) - Verifiable references: live client sites or campaigns we can independently screen - A doer who runs with the work; comfortable using AI in the workflow - Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager Requirements - Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product - Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent - Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions - Drive measurable, low-cost leads that convert, not vanity traffic - Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords - Likely start on the Nao Medical account to prove competence, then scale to Ajaia - Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy Benefits - Competitive base salary + performance incentives - Professional development opportunities - Paid time off (PTO)

• Reporting to the Director of Study Feasibility & Clinical Partnerships, the Clinical Vendor Acquisition Manager plays a critical role in identification, sourcing, qualification, onboarding, negotiation, and management of vendor relationships. • Conduct market research to assess vendor capabilities, pricing models, and risk factors. • Draft, review, negotiate, and finalize vendor contracts in collaboration with direct report, legal and finance teams. • Identify and troubleshoot vendor-related issues impacting clinical execution or study timelines. • Maintain vendor documentation and compliance records.

• Lead with conviction. Own the strategy for your pod. Make the decisions, set the direction, and create the conditions for your team to do their best work. You don't wait for things to happen, you make them happen. • Drive client success. Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention. Own your clients' KPIs and north star goals, and ensure every deliverable reflects the quality Phiture is known for. • Handle the hard stuff. Navigate difficult client conversations, manage crises under pressure, and push back when something isn't working, with the confidence and empathy to keep relationships strong while doing it. • Mentor your seniors. Delegate meaningfully, coach Senior Consultants to grow, and build the kind of team that holds each other accountable without losing trust. • Solve problems structurally. Take messy inputs, ambiguous client asks, poor data, competing priorities, and turn them into clear, actionable plans. Structured thinking is your edge. • Monitor what matters. Set KPIs, track performance across accounts, spot when something's off, and course-correct fast. Commercial awareness is part of how you operate, not an afterthought. • Innovate with AI. Use generative AI tools to improve how your team works, from creative and analytical processes to day-to-day efficiencies, and help Phiture stay ahead of the curve. • Grow the business. Support pitches and business development, with the ability to accurately scope new work and set your team up for a strong start.