• Own and lead the global search strategy across all relevant platforms (e.g., Google, Bing, Apple Search Ads), ensuring alignment with broader performance and brand objectives. • Drive full-funnel search performance, from acquisition through retention and reactivation. • Manage day-to-day execution, optimization, and testing across campaigns, keywords, and ad formats. • Develop and implement a robust testing and learning roadmap to continuously improve efficiency, scale, and conversion rates. • Partner closely with the creative team to brief, test, and iterate ad creative and landing page experiences. • Support priority internal campaigns, product launches, and seasonal initiatives with tailored search strategies. • Build and maintain scalable campaign structures, automation frameworks, and best practices. • Own forecasting, budget pacing, and performance reporting. • Work with analytics teams to define KPIs, develop dashboards, and surface actionable insights. • Monitor competitive activity and industry trends, translating learnings into platform and creative innovation. • Prepare the channel for future scale, including documentation, process building, and eventual team leadership.

• Lead the development and execution of the paid social strategy across platforms such as Meta, TikTok, Snapchat, Reddit, and emerging channels. • Own full-funnel social performance, from prospecting through retargeting and reactivation. • Drive creative testing frameworks in partnership with the creative team, including formats, messaging, hooks, and storytelling approaches. • Support priority internal campaigns, product launches, and seasonal moments with bespoke social strategies. • Build and manage scalable campaign structures, automation, and best practices. • Own forecasting, budget management, and performance pacing. • Partner with analytics to define channel KPIs, build dashboards, and generate insights. • Establish and maintain a robust test-and-learn environment to drive continuous improvement. • Monitor platform updates, competitive activity, and cultural trends to inform innovation. • Develop playbooks, documentation, and processes to support future team growth. • Prepare the channel for scale, including eventual people leadership.

• Активне тестування широкого спектра креативів. • Постійний моніторинг та аналіз кампаній для виявлення прибуткових джерел трафіку. • Управління та оптимізація великих бюджетів для максимізації ROI. • Тісна співпраця з командою для досягнення спільних цілей.

• Робота з управління Google UAC кампаніями. • Масштабування кампаній з великими бюджетами. • Співпраця з продуктовими командами для створення креативів і лендингів. • Запуск і моніторинг рекламних кампаній. • Аналіз ефективності кампаній для досягнення стабільного прибутку.