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We are HQ’d in Philadelphia and manage $PENN’s digital products, including the Barstool Sportsbook.
Marketing Manager, Social
Location
Canada
Posted
115 days ago
Salary
$90K - $130K / year
Seniority
Senior
Job Description
Marketing Manager, Social
Penn Interactive
• Lead the development and execution of the paid social strategy across platforms such as Meta, TikTok, Snapchat, Reddit, and emerging channels. • Own full-funnel social performance, from prospecting through retargeting and reactivation. • Drive creative testing frameworks in partnership with the creative team, including formats, messaging, hooks, and storytelling approaches. • Support priority internal campaigns, product launches, and seasonal moments with bespoke social strategies. • Build and manage scalable campaign structures, automation, and best practices. • Own forecasting, budget management, and performance pacing. • Partner with analytics to define channel KPIs, build dashboards, and generate insights. • Establish and maintain a robust test-and-learn environment to drive continuous improvement. • Monitor platform updates, competitive activity, and cultural trends to inform innovation. • Develop playbooks, documentation, and processes to support future team growth. • Prepare the channel for scale, including eventual people leadership.
Job Requirements
- Bachelor’s degree
- 5+ years of experience in paid social and performance marketing.
- Deep understanding of platform algorithms, bidding strategies, and creative best practices.
- Strong analytical and problem-solving skills.
- Comfortable working both strategically and in hands-on execution.
- Strong collaborator, particularly with creative and analytics teams.
- Highly adaptable and able to thrive in a fast-paced environment.
- Innovative thinker who looks beyond the competitive set for inspiration.
- Experience with app campaigns highly desired
- Experience in regulated industries, gaming, or high-growth environments is a plus.
- Prior people management experience not required but highly valued.
- Must be Canada-based; fully remote eligible.
Benefits
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements
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