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We are HQ’d in Philadelphia and manage $PENN’s digital products, including the Barstool Sportsbook.
Marketing Manager, Search
Location
Canada
Posted
115 days ago
Salary
$90K - $130K / year
Seniority
Senior
Job Description
Marketing Manager, Search
Penn Interactive
• Own and lead the global search strategy across all relevant platforms (e.g., Google, Bing, Apple Search Ads), ensuring alignment with broader performance and brand objectives. • Drive full-funnel search performance, from acquisition through retention and reactivation. • Manage day-to-day execution, optimization, and testing across campaigns, keywords, and ad formats. • Develop and implement a robust testing and learning roadmap to continuously improve efficiency, scale, and conversion rates. • Partner closely with the creative team to brief, test, and iterate ad creative and landing page experiences. • Support priority internal campaigns, product launches, and seasonal initiatives with tailored search strategies. • Build and maintain scalable campaign structures, automation frameworks, and best practices. • Own forecasting, budget pacing, and performance reporting. • Work with analytics teams to define KPIs, develop dashboards, and surface actionable insights. • Monitor competitive activity and industry trends, translating learnings into platform and creative innovation. • Prepare the channel for future scale, including documentation, process building, and eventual team leadership.
Job Requirements
- Bachelor’s degree
- 5+ years of experience in paid search marketing and performance marketing.
- Proven ability to operate both strategically and hands-on in fast-moving environments.
- Deep expertise in paid search platforms, bid strategies, automation, and attribution models.
- Strong analytical skills with the ability to translate data into clear action.
- Experience collaborating closely with creative, product, and analytics partners.
- Comfortable managing multiple priorities and shifting business needs.
- Innovative mindset, with a passion for testing and experimentation.
- Experience with app campaigns highly desired
- Experience in regulated industries, gaming, or high-growth environments is a plus.
- Prior people management experience not required but highly valued.
- Must be Canada-based; fully remote eligible.
Benefits
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements
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