• Build AI-powered marketing systems that eliminate manual work, automate complex workflows, and improve how an entire marketing organization operates. • Work with multiple marketing teams to identify operational bottlenecks and solve them through process design, AI, workflow automation, and scalable systems. • Own the marketing operating rhythm, including Campaign brief intake, Planning cadences, Post-campaign reviews, Weekly performance reporting. • Design and deploy automations using Claude Code, Trigger.dev, Hookdeck, and n8n. • Build executive reporting used by marketing leadership. • Measure every initiative through tangible business outcomes, including Hours saved, Cycle-time reduction, Error-rate improvements, Faster decision making. • Own every improvement initiative from diagnosis to implementation and ensure successful adoption by teams.

Role Description As Sr. Manager, Marketing Operations, you’ll lead the engine that powers smarter marketing at Edmentum. You’ll own the systems, data, and analytics that turn marketing strategy into measurable revenue impact, while building a high-performing team that’s energized by solving complex operational challenges. From the marketing technology stack to lead lifecycle, attribution, and executive-ready insights, this is a role for someone who loves transforming complexity into clarity and helping leaders make better decisions, faster. - Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business. - Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools. - Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution. - Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel. - Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine. - Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization. - Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership. Qualifications - Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience. - 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management. - Track record of building, coaching, and developing high-performing operations or analytics teams. - Deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus. - Highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance. - Working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks. - Fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL working with complex datasets. - Strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design. - Defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions. - Excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives. - Thrives in ambiguity, sets functional direction, and balances hands-on team leadership with strategic execution. - Willing to take on evolving responsibilities based on business needs. Requirements - Job Application Deadline: July 8, 2026 - Pay range for this role: $130,000 — $140,000 USD Benefits - Comprehensive benefits package to support overall well-being and work-life balance. - Medical, dental, and vision insurance with various plan options. - 401(k) retirement plan with company matching. - Flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. - Resources to promote wellness, ensuring support both professionally and personally.

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates. • Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams. • Establish a weekly status reporting cadence for the project team. • Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams. • Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams. • Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager. • Build and execute the launch day run-book. • Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently. • Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions. • Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products. • Help with the project management platform (Asana) for the marketing team. • Facilitate quarterly retrospectives to capture lessons learned and improve team performance. • Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager. • Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels. • Manage review cycles at key project milestones. • Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing. • Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales. • Maintain the location launch playbook for new market openings. • Establish brand quality assurance processes for creative and content output. • Build and maintain the new market launch playbook covering marketing infrastructure setup. • Conduct quarterly process audits and identify improvement opportunities. • Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions. • Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes. • Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates. • Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams. • Establish a weekly status reporting cadence for the project team. • Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams. • Verify GA4 event tracking and UTM parameter continuity in collaboration with Hubspot manager and other teams. • Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager. • Build and execute the launch day run-book. • Manage review cycles at key project milestones. • Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently. • Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions. • Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products. • Help with the project management platform (Asana) for the marketing team. • Facilitate quarterly retrospectives to capture lessons learned and improve team performance. • Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. • Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager. • Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels. • Partner with Sales Operations and IT implementation partners on technical execution when applicable. • Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing. • Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales. • Maintain the location launch playbook for new market openings. • Establish brand quality assurance processes for creative and content output. • Build and maintain the new market launch playbook covering marketing infrastructure setup. • Conduct quarterly process audits and identify improvement opportunities. • Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions. • Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes. • Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.