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Our client prioritizes talent density and has built a high-ownership, high-autonomy environment with a track record of fostering accelerated professional development.
Director of Marketing - Manufacturing AI
Location
United States + 1 moreAll locations: United States | Canada
Posted
32 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Director of Marketing - Manufacturing AI
Lutra
Role Description This is a senior marketing leadership role reporting directly to the CEO, with a dotted line to the head of enterprise sales. You will lead and grow the marketing team while collaborating with a fractional CMO who owns demand generation. Your mandate is the systems, brand infrastructure, and content engine that the rest of the go-to-market motion depends on. Key Responsibilities - Marketing systems and operations: Own and evolve the marketing technology stack; build the infrastructure connecting marketing activity to sales pipeline with clean data flows and clear performance visibility. - Campaign and process infrastructure: Establish scalable processes for campaign execution, content production, and cross-functional collaboration with the sales team. - Channel and tooling expansion: Identify and implement new tools and channels as the company’s needs evolve, including laying groundwork for paid programs when the time is right. - Brand and positioning: Build and maintain a sharp, consistent brand narrative and voice across all touchpoints as the company scales. - Product launches and announcements: Own go-to-market execution for product launches, major announcements, and key campaign moments. - Content development: Develop and maintain a pipeline of thought leadership, case studies, one-pagers, and social content that reflects the company’s technical depth and credibility in the manufacturing sector. - Brand governance: Manage and evolve brand guidelines across the website, sales collateral, and event presence. - Sales enablement: Partner with the sales team to develop materials that support pipeline development and deal progression in the manufacturing sector. - Funnel alignment: Ensure tight alignment between marketing and sales on messaging, ICP, and lead handoff. Qualifications - 5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company, with meaningful exposure to industrial or manufacturing buyers. - Demonstrated experience marketing to manufacturing, industrial, or related enterprise buyers, with fluency in the personas, buying cycles, and credibility requirements of the sector. - Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks. - Equally capable of setting brand strategy and executing on content and campaigns directly. - Strong content and storytelling instincts, with the ability to translate complex AI or technical capabilities into clear narratives for non-technical buyers. - Comfortable operating with autonomy and ambiguity; you build structure rather than wait for it. - Startup experience with a track record of delivering results in resource-constrained environments. - Experience with marketing tech stacks including Salesforce (CRM), Mailchimp, Buffer, Webflow, and Figma/Canva. It’s a Bonus If - You have experience working with AI-powered creative or marketing workflow tools. - You have managed agency or contractor relationships for content or creative production. - Your background includes go-to-market work at a company serving regulated or compliance-heavy industrial environments. Compensation As this role is open to anywhere in Canada or the United States, the posted salary range is to cover a variety of locations (everything from small towns to big cities!). Compensation range by specific location will be shared during the interview process.
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