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Blend360

Optimizing business performance through people, data, tech & analytics

Senior Integrated Marketing Manager, B2B Technology

MarketingMarketingContractRemoteSeniorTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

California

Posted

1 day ago

Salary

$70 - $85 / hour

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Senior Integrated Marketing Manager, B2B Technology

Blend360

• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas. • Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification. • Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches. • Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities. • Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch. • Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials. • Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization. • Manage campaign operations with consistency across channels, regions, and stakeholder groups. • Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.

Job Requirements

  • 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field
  • Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels
  • Strong background in marketing to enterprise-level audiences
  • Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once
  • Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email
  • Experience in B2B technology categories where market education and awareness are more important than immediate demand capture.
  • Preferred Background in financial services, payments, fintech, or another regulated industry.
  • Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products
  • Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions
  • Experience supporting global or regional campaign execution in a large organization.
  • Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation.

Benefits

  • Health, Vision, Dental
  • 401K plan
  • Life Insurance
  • Employee Assistance Programs

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