Curate and analyze large data sets, develop engineering command media, and support process improvement projects while becoming an expert in engineering tools and governance to enhance efficiency and maximize profitability.

Role Description The National Consumer Strategy Director is a senior leadership role accountable for delivering consumer growth, revenue expansion, and lifetime value across USA TODAY Co.’s national product portfolio. This leader owns the end-to-end consumer growth engine—from acquisition and conversion through engagement, retention, and monetization. This role sits at the center of the business, translating audience demand into scalable revenue by aligning editorial, product, and marketing. The Director will lead high-impact initiatives using data, experimentation, and innovation to unlock growth at scale. Success in this role is defined by the ability to turn strategy into measurable business outcomes—accelerating subscriber starts and purchases, improving conversion and retention, and increasing ARPU and lifetime value across a complex, multi-brand portfolio. If you are a results-driven growth leader with a track record of building and scaling high-performing consumer businesses, we invite you to shape the future of USA TODAY Co. Key Responsibilities: - Own and Delivery Growth Outcomes - Own accountability for consumer growth, revenue, retention, and lifetime value across national products. - Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction. - Establish clear success metrics and lead the organization toward achieving them. - Lead the End-to-End Consumer Lifecycle - Own and optimize the full consumer funnel, from acquisition through retention and monetization. - Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value. - Identify and remove friction across the customer journey to unlock growth. - Set Cross-Channel Growth Strategy - Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media. - Ensure channel investments are aligned with business priorities and ROI targets. - Drive Strategic Alignment Across Editorial, Product, and Marketing - Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities. - Ensure content and product investments are optimized for audience growth and revenue impact. - Act as the connective tissue between audience demand and business strategy. - Scale Innovation and Product-Led Growth - Collaborate with product teams to develop and scale new consumer offerings and monetization strategies. - Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth. - Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment. - Lead Performance and Optimization - Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints. - Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions. - Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives. - Operate in a Complex, Cross-Functional Environment - Set strategic direction and prioritize initiatives across a highly matrixed organization. - Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results. - Influence without authority while maintaining accountability for outcomes. Qualifications - A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. - 10+ years of experience in consumer strategy, audience development, or digital marketing. - Proven success in monetizing content through building audience and/or subscriptions. - Strong analytical skills and experience with data-driven decision-making. - Excellent communication, leadership, and stakeholder management abilities. Requirements - Strong interest in leveraging AI and machine learning to enhance performance. - Commitment to continuous learning and adapting to emerging technologies. Benefits - The annualized base salary for this role will range between $120,000 and $130,000. - Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. - Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Company Description USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses. USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.

Role Description This is a broad, cross-functional seat at the center of how we turn retail signal into things the market reads and acts on. You will work across three focuses: - Growth - Editorial publishing (including Observed, our category-insights series) - Retail trend analysis You will not work in a silo. You will partner with the founders and our Data Team day to day, and if you want to go deeper, get hands-on alongside Engineering. It is a rare chance to sit between the business and the data, and own real output from your first week. What you'll do - Retail Trend Analysis: Analyze platform and retail data to identify category trends, breakout brands, and momentum shifts before they become obvious to the market. Partner with the Data Team to refine the underlying methodology, distinguishing meaningful signal from noise. - Growth: Design and run growth and top-of-funnel experiments, identifying the highest-leverage levers, testing them, and measuring their impact. Support outreach, partnerships, and audience-building initiatives that expand our reach across buyers, brands, and investors. - Editorial Publishing (including Observed): Own the publishing cadence across our content ladder, from social cards to one-pagers to full reports. Translate data into clear, defensible narratives that a senior merchant or investor would respect and act on. Qualifications - Graduate student with prior experience in an analyst-type role, such as consulting, banking, equity research, strategy, or business development. MBA candidates are a strong fit, but we welcome strong candidates from other disciplines and backgrounds. - Collaborative by default. You like working across teams and learning from people who think differently than you do. - Fluent with AI tools as a daily multiplier, not a novelty. You reach for them by instinct. - A sharp writer who can make a number tell a story without overselling it. - Self-directed and organized, comfortable juggling growth, content, and analysis in the same week. Requirements - Some data background, comfortable pulling, cleaning, and reasoning over messy data. - CPG, retail, or consumer-brand exposure. - Interest in working alongside a technical team (Data, Engineering). - Experience publishing research, newsletters, or market commentary.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Managing Consultant, Advisors & Consulting Services, Strategy & Transformation Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Strategy & Transformation consultants lead clients through impactful decision-making as they tackle strategic, tactical, operational, and transformational business challenges. They apply a broad set of problem-solving techniques to improve the client's overall strategy, performance, and operations. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard ROLES AND RESPONSIBILITIES Client Impact• Lead client engagements across a range of industries and problem statements• Develop strategies and programs for large, regional, and global clients by leveraging data and technology solutions to unlock client value• Own key relationships with mid-level to senior client stakeholders and independently assess client agenda, internal culture, and change readiness Team Collaboration & Culture• Lead team to creative insights and sound business recommendations, and deliver impactful client presentations while growing team members' roles and skills • Provide analytical and day-to-day project delivery team leadership, and create a collaborative and inclusive environment for all levels • Collaborate with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital• Provide on-the-job training, coaching, and mentorship to junior consultants QUALIFICATIONS Basic qualifications• Undergraduate degree with work experience in consulting, corporate strategy, business intelligence, business line management, or product management• Experience coaching and managing teams across multiple consulting engagements that involve structured problem solving and stakeholder management• Experience managing key client relationships • Knowledge of business KPIs, financials, and organizational leadership• Ability to identify new business development opportunities, and experience drafting proposals and scoping new opportunities• Logical, structured thinking, and affinity for numerical analysis• Advanced Word, Excel, and PowerPoint skills• Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment• Ability to communicate effectively in English and the local office language (if applicable)• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred qualifications• Experience generating new knowledge or creating innovative solutions for a firm• Relevant industry expertise• MBA or master's degree with relevant specialization (not required) OUR PURPOSE We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.