Role Description We're looking for a performance marketer who knows Meta to its core: someone who can run an ultra-complex, high-performing account, understands the guts of the bid equation, and stays sharp in a fast-moving, high-stakes environment where the numbers matter every day. This is also a deeply cross-functional role. You'll dissect our purchase funnel alongside our Growth Product team — connecting ad-layer performance to on-site conversion — and work hand in hand with AI, building workflows and automations that take manual work off the team so we can spend our time on strategy. As a learning company, we'll invest in your growth: you'll work with a tech-savvy, data-driven team, get real exposure to leadership, and help shape the next chapter of how we win on Meta. What You Will Do - Own and scale MasterClass's Meta advertising end-to-end — campaign structure, implementation, budget allocation, reporting, and the bottom line — against CPA and ROAS targets. - Optimize all areas of our performance marketing as it relates to Meta, including landing page optimization, catalog management, creative development and execution, and event management. - Dissect the purchase funnel with Growth Product, MarTech, and Data — connecting ad-layer signals to on-site conversion and partnering on landing-page and funnel experiments that lift performance. - Work hand in hand with AI, building workflows and automations across reporting, optimization, and QA that remove manual work so the team can focus on strategy. - Design and run rigorous tests across creative, audience, bidding, and measurement; present clear learnings and recommendations to leadership; and stay decisive under pressure during launches and high-stakes moments. Qualifications - 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets — you've owned a major account, not just supported one. - 2+ years in a manager role with proven examples working cross-functionally with growth, creative, and engineering teams. - Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team. - Strong analytical skills — comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions. - Excellent verbal and written communication, with experience presenting to senior stakeholders. - Bachelor's degree or equivalent experience. Bonus Points For - Agency or in-house experience at a high-growth DTC or subscription business. - Advanced Meta tooling (Advantage+/ASC at scale, value-based bidding, CAPI). - SQL, Looker, or Amplitude. - DCO / creative-automation platforms. - Incrementality or Media Mix Modeling experience. - Managing contractors or a small team. Salary Range $135,000 — $160,000 USD

Role Description We’re looking for an ambitious Paid Search Media Buyer who wants more than simply managing campaigns. You’ll be joining a high-performance team focused on scaling some of the UK’s most exciting consumer brands. You’ll have significant ownership over client performance and will play a key role in shaping acquisition strategy across Google Ads. This role is ideal for someone who combines strong technical platform expertise with commercial thinking and a genuine passion for growth. Google Ads Strategy & Execution - Build, manage and optimise campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen. - Conduct regular account audits and strategic reviews. - Create testing roadmaps focused on scaling performance and improving efficiency. - Identify opportunities to improve account structure, audience targeting, bidding strategies and budget allocation. - Continuously optimise campaigns using platform data, attribution insights and commercial performance indicators. - Ensure campaigns are aligned with agreed KPIs and growth objectives. Data, Measurement & Analysis - Analyse Google Ads, GA4, Shopify and attribution platform data to drive decision-making. - Produce actionable insights and recommendations that influence client growth strategies. - Monitor performance trends and proactively identify risks and opportunities. - Ensure accurate tracking, attribution and reporting frameworks are maintained. - Leverage AI tools and automation to improve workflow efficiency and campaign performance. Testing & Innovation - Build structured experimentation frameworks across campaigns, audiences, creative assets and landing pages. - Establish clear hypotheses, testing methodologies and success criteria. - Document and communicate learnings across the wider team. - Stay ahead of industry developments, platform updates and emerging acquisition opportunities. Operational Excellence - Maintain exceptional account organisation, structure and hygiene. - Ensure campaigns are launched accurately and efficiently. - Manage multiple client accounts whilst maintaining consistently high standards. - Contribute to process development and operational improvements as Launch With Us continues to scale. Qualifications - 3+ years of experience managing Google Ads for e-commerce brands. - Proven track record managing six and seven-figure annual advertising budgets. - Strong expertise across Search, Shopping and Performance Max. - Experience working within a performance marketing agency or high-growth DTC brand. - Strong understanding of e-commerce metrics including CAC, MER, NC-ROAS, LTV and AOV. - Familiarity with Shopify, Triple Whale, Northbeam and GA4. - Experience using AI tools to enhance campaign management and operational efficiency. - Excellent analytical and problem-solving skills. - Strong written and verbal communication skills. Benefits - Performance-based rewards: Monthly team incentives and annual Christmas bonus. - Recognition programme: Kudos system for dining, shopping, and lifestyle rewards. - Structured career progression with transparent advancement criteria and annual reviews. - Opportunities to shape agency strategy and contribute to leadership initiatives. - Access to industry-leading tools, training, and AI-powered workflows.

Role Description Du willst einen monatlich deutlich sechsstelligen Media Spend über mehrere Kanäle in fünf Ländern steuern – und dabei eine dynamische D2C-Brand an die Marktspitze führen? Wir suchen eine datengetriebene, skalierungserfahrene Persönlichkeit, die Google auf Senior-Level übernimmt und strategisch über alle Paid-Kanäle mitdenkt. - Standort: Remote oder Zürich - Start: Per sofort oder nach Vereinbarung - Pensum: 70–100 % - Kompensation: Kompetitives Gehalt, bis zu 28 Urlaubstage Aufgaben - Google Ads – Hands-on (ca. 60 %) - Du verantwortest Strategie, Umsetzung und Optimierung unseres grössten Paid-Kanals – Google Ads mit einem monatlich deutlich sechsstelligen Budget. - Du erstellst, analysierst und optimierst Kampagnen über Search, Shopping, Performance Max und YouTube – Kampagnenarchitektur, Feed-Optimierung und Bidding-Logik auf hohem Niveau. - Hohe Warenkörbe (Ø 800–1’500+ CHF), längere Entscheidungszyklen, möbelspezifische Customer Journeys – das ist kein Standard-E-Commerce. - Systematische A/B-Tests (Ad Copy, Landing Pages, Bidding, Audiences), tiefgehende Datenanalyse, klare Massnahmen zur ROAS-Optimierung. - Konsolidierung des aktuellen Setups (Mix aus Agentur und intern) in eine skalierbare Inhouse-Infrastruktur. - Tracking, Attribution & Daten (ca. 20 %) - GA4, Server-Side Tracking (GTM Server), Enhanced Conversions, Consent Mode – du stellst sicher, dass unser Tracking sauber läuft. - Aufbau und Pflege von Reporting für Management und Team. - Cross-Channel-Attribution verstehen und für Budgetentscheide nutzen. - Strategischer Überblick Paid Media (ca. 20 %) - Strategischer Überblick über Meta, Display, TV und weitere Netzwerke – Sparring-Partner für Budget-Allokation und Qualitäts-Check. - Koordination von Agenturen und Freelancern für Kanäle, die nicht inhouse laufen. - Neue Performance-Marketing-Kanäle identifizieren und erfolgreiche Ansätze skalieren. Qualifications - 3–5+ Jahre Erfahrung im Performance Marketing mit Schwerpunkt Google Ads und signifikanten Budgets (sechsstellig pro Monat). - E-Commerce-Erfahrung mit hohen Warenkörben (Möbel, Premium-/Luxury-Produkte o. ä.) – du verstehst längere Entscheidungszyklen und komplexe Attribution. - Deep Expertise in Google Ads: Search, Shopping, Performance Max, YouTube – Kampagnenarchitektur, Feed-Optimierung, Bidding-Strategien auf Senior-Level. - Extrem zahlengetrieben und liebst datenbasierte Optimierung – GA4, Heatmaps, Attributionsmodelle sind dein tägliches Werkzeug. - Tracking-Kompetenz: GA4, Server-Side Tracking, Enhanced Conversions, Consent Mode – du kannst ein Tracking-Setup beurteilen und optimieren. - Selbstständig, proaktiv und strukturiert – du übernimmst den Kanal und machst ihn besser. - Deutsch fliessend (Anzeigentexte beurteilen, Team-Kommunikation); Englisch gut. Requirements - Nice-to-have: Erfahrung mit Meta Ads, Media Mix Modelling, Marketing-Automatisierung, Google Ads Scripts, Python oder SQL. Benefits - Signifikantes Budget: Monatlich deutlich sechsstellig auf Google – du spielst nicht im Sandkasten. - Verantwortung ab Tag 1: Du gestaltest aktiv das Wachstum eines der spannendsten E-Commerce-Unternehmen der Schweiz. - Direkter Zugang zu Geschäftsführung & Entscheidern – kurze Wege, schnelle Entscheidungen. - Remote-First in Deutschland oder Hybrid in Zürich (Büro direkt am HB), Showrooms in Zürich & Frankfurt. - Kompetitives Gehalt, optional Bonus, bis zu 28 Urlaubstage. - Gestaltungsfreiheit: Inhouse-Aufbau, Tool-Auswahl, Testing-Frameworks – Raum für neue Ideen und Experimente. - ofinto-Arbeitsplatz-Setup: Stuhl + Tisch – natürlich. - Entwicklungspfad Richtung Head of Paid Media / VP Growth.

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native. • Identify third-party data segments, manage audience lists, and curate publisher lists. • Negotiate and implement direct and private marketplace (PMP) deals with media partners. • Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP. • Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution. • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. • Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel. • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.