Talkiatry is a digital platform that offers accessible, affordable mental healthcare. The company’s past flexible job postings have offered 100% remote flexib
Director Lifecycle Marketing
Location
United States
Posted
25 days ago
Salary
$180K - $200K / year
Seniority
Lead
No structured requirement data.
Job Description
Director Lifecycle Marketing
Talkiatry
Role Description Talkiatry is seeking a Director of Clinician Marketing to lead clinician-facing marketing for our growing team. Clinician Marketing at Talkiatry serves three core functions: - Own the messaging, positioning, and employer brand for Talkiatry's clinician audience. - Drive demand generation, including paid media, and orchestrate the recruitment marketing campaigns that bring qualified mental health clinicians to Talkiatry. - Own the research and represent the voice of the clinician across our key clinical audiences, serving as the marketing team's liaison to Operations, Clinical, and Product teams. Reporting to the VP of Product Marketing, you'll act as the primary conductor for clinician-facing marketing across the company. This is a senior individual contributor role in which you'll: - Manage external agencies, contractors, and media partners to extend the team's reach. - Collaborate closely with cross-functional partners across Talkiatry, including Talent Acquisition, Operations, Clinical, Creative, and other Marketing teams. - Own and scale an established clinician marketing function, building the demand-gen engine and employer brand that fuel Talkiatry's clinical growth. The ideal candidate is a strategic operator with proven expertise in: - Demand generation, employer brand and recruitment marketing, and audience positioning. - Running high-performing paid and organic campaigns. - Managing agency and contractor relationships. - Using data to drive a qualified pipeline. Qualifications - 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered. - Experience marketing to healthcare provider or clinician audiences, strongly preferred. - Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages. - Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation. - Deep expertise in go-to-market strategy, brand positioning, and developing messaging. - Experience working directly with field teams, influencing GTM strategy with audience insights. - Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance. - Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively. - Bachelor’s degree required; Master’s degree preferred. Requirements - Drive end-to-end recruitment marketing campaign planning and execution across clinician personas (psychiatrists, therapists, and nurse practitioners), from awareness through completed application. - Own demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants, partnering closely with Talent Acquisition on shared funnel and volume goals. - Develop and own Talkiatry's employer brand and clinician value proposition, differentiating Talkiatry in a highly competitive market for mental health talent. - Manage external agencies, contractors, and media partners across paid media, content, and creative to extend team capacity and execute against our hiring targets. - Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling. - Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy. - Develop and refine compelling clinician messaging and positioning tailored to Talkiatry's mission and vision. - Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content. - Track and analyze recruitment marketing metrics such as applicant volume, cost per qualified applicant, and conversion to hire, using data-driven insights to inform spend and GTM priorities. Benefits - Medical, dental, and vision effective day one of employment. - 401K with match. - Generous PTO plus paid holidays. - Paid parental leave. - Opportunities for career growth and skill development.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Role Description This company is seeking an experienced, adaptable marketing professional to serve as interim marketing support while their in-house marketing lead is on leave. This role is a marketing generalist meets project manager who can independently run established initiatives, manage agencies and vendors, coordinate across internal teams, and handle hands-on marketing execution as needed. While many projects are already in motion, there will also be opportunities to shape priorities, recommend improvements, and introduce new ideas. The ideal candidate is comfortable working with informal or evolving processes and brings a thoughtful, solutions-oriented approach to ambiguous situations. This role is about maintaining momentum, supporting the business, and keeping marketing running smoothly. For the right person, it’s also a chance to step into a high-impact, trusted role with visibility across the organization and room to make meaningful contributions. Qualifications - 5+ years of experience in a marketing generalist, marketing manager, or similar role - Strong project management skills; comfortable juggling multiple initiatives at once - Experience managing agencies and external partners - Highly organized, proactive, and comfortable working with informal or evolving processes - Thoughtful and solutions-oriented; able to navigate ambiguity and bring clarity without waiting for it - Strong written and verbal communication skills - Familiarity with compliance review workflows is a plus (not required) - Must have: Microsoft (Outlook, Word, PowerPoint, Excel, SharePoint), Canva, LinkedIn - Nice to have: Adobe (Acrobat, Illustrator), Asana, Salesforce, Pardot, WordPress, Figma Requirements - Own and advance existing marketing projects, ensuring timelines, deliverables, and goals stay on track - Prioritize incoming requests and marketing needs during the coverage period - Act as central point of coordination between internal stakeholders and external partners - Execute independent marketing work when needed (examples may include email campaigns, social media posting and monitoring, press releases, website updates, sales enablement support, light reporting, etc.) - Partner with sales reps and other stakeholders on logistics and materials for events - Cover day-to-day marketing needs that arise, from start to finish - Identify opportunities to improve processes, messaging, or execution, and share ideas, insights, and recommendations where appropriate - Manage external marketing agencies and vendors, including a primary UK-based agency partner - Create and communicate clear briefs, scopes, and expectations - Review, provide feedback on, and approve deliverables (with input from internal team) - Track retainers and hours; review and route invoices in coordination with Finance - Create new marketing assets and update existing collateral (presentations, one-pagers, flyers, decks, documents, website, etc.) as needed - Maintain an organized asset library with clear version control, working with the Compliance team and distributing new/updated assets as needed Benefits - Hourly Rate: $55/hr - Duration: Approx. 4–5 months - Commitment: 20–25 hours/week - Location: Fully remote, U.S.-based. ET/CT timezone working hours - Start Date: est. July 15, 2026
Role Description We are looking for devoted individuals who enjoy assisting their clients with reservation services, which include but are not limited to accommodations, activities, transportation arrangements, and event-based services. This role is ideal only for those who are detail-oriented, client-centered, and independent. - Assist clients with making personalized service arrangements - Research and compare available options to meet client preferences - Confirm reservations and ensure accuracy of all details - Provide clear, professional communication via email and phone - Complete required training and participate in ongoing training Qualifications - Must be authorized to work in the US, UK, Mexico, Australia, Spain, or Latin America - Strong written and verbal English communication skills - Reliable internet connection and smartphone (computer also highly recommended) - Must be a minimum of 18 years of age Benefits - Fully remote capability - Flexible schedule - Strong team of collaboration and support Company Description
Role Description We are seeking enthusiastic individuals who enjoy assisting their clients with making and confirming reservations and related services, which include but are not limited to accommodations, activities, transportation arrangements, and event-based services. This role is ideal for those who are detail-oriented, client-centered, and are comfortable working independently in a remote environment. Key Responsibilities - Assist clients with making personalized service arrangements - Research and compare available options to meet client preferences - Confirm reservations and ensure accuracy of details - Provide clear, professional communication via email and phone - Complete required training and participate in ongoing training Qualifications - Must be authorized to work in the US, UK, Mexico, Australia, Spain, or Latin America - Strong written and verbal English communication skills - Reliable internet connection and smartphone (computer also highly recommended) - Must be a minimum of 18 years old Benefits - Fully remote role - Flexible scheduling - Strong team of support
Role Description We are seeking energetic individuals who enjoy assisting their clients with hospitality and activities services, which include but are not limited to accommodations, activities, transportation arrangements, and event-based services. This role is ideal only for applicants who are dedicated, detail-oriented, client-centered, and independent. Key Responsibilities - Assist clients with making personalized service arrangements - Research and compare available options to meet client preferences - Confirm reservations and ensure accuracy of all details - Provide clear, professional communication via email and phone - Complete required training and participate in ongoing training Qualifications - Must be authorized to work in the US, UK, Mexico, Australia, Spain, or Latin America - Strong written and verbal English communication skills - Reliable internet connection and smartphone (computer also highly recommended) - Must be at minimum age 18 Benefits - Fully remote - Flexible schedule - Strong team of support and collaboration
