• Develops and executes integrated marketing strategies to grow Avalara’s partner ecosystem. • Drives lead generation, partner engagement, and revenue through targeted campaigns, partnerships, and community initiatives. • Designs and executes integrated, multi-channel campaigns to accelerate acquisition and expansion within the accountant community. • Partners with Sales Development leadership to develop targeted outreach plays. • Cross-functional collaboration across content, creative, and digital teams to ensure consistent messaging. • Plans, manages, and executes Avalara webinars for the accountant community on Avalara and third-party platforms. • Recruits new partners and onboard existing ones through engagement and enablement programs. • Strengthens Avalara’s presence across organic social platforms. • Aligns with Events and Field Marketing on regional activations including live/virtual conferences. • Communicates campaign updates and results to internal stakeholders.

• Executes day-to-day market access operational activities in support of brand and portfolio objectives. • Supports launch and in-line product access needs, ensuring deliverables are timely completed and aligned with cross-functional plans. • Supports all strategic research projects in collaboration with direct manager and broader market access team. • Supports the strategy and creation of all market access focused marketing materials. • Manages the end-to-end review and approval process for US branded market access materials, ensuring compliance with regulatory and internal standards. • Coordinates development, updates, and deployment of payer, provider, and patient access resources. • Maintains trackers, timelines, and documentation to support efficient execution and audit readiness. • Supports payer-facing initiatives by coordinating materials, responding to information requests, and assisting with formulary and coverage-related processes. • Analyzes and reports on market access operational metrics, including material usage, payer coverage trends, and access performance indicators. • Develops dashboards, including core KPI and reports to support decision-making, and identifies opportunities for improvement. • Serves as a market access operations subject matter expert for internal stakeholders.

• Assist in the development and execution of integrated marketing campaigns across multiple channels (email, digital advertising, social media, etc.). • Support build and QA for blogs, landing pages, emails, and social media posts. • Monitor and report on marketing campaign performance using analytics tools. • Help maintain marketing databases, CRM, and automation platforms (e.g., HubSpot, 6sense). • Collaborate with the creative team to develop visuals and assets for campaigns. • Assist in the coordination of webinars, virtual events, and field marketing initiatives. • Gain exposure to project management methodologies and assist in tracking marketing initiatives. • Support marketing operations tasks, including database maintenance, campaign execution, and automation workflows. • Participate in team meetings and brainstorming sessions to develop innovative marketing strategies.

• Full management of Reclame Aqui: • Daily monitoring of the platform • Standardization and drafting of responses • Prevention of recurring complaints • Recovery, maintenance and sustainment plan for the rating (target ≥ 8 – Excellent) • Reporting and monitoring of indicators • NPS / Customer Experience project: • Analysis of the customer journey across different areas of the company • Identification of friction points and improvement opportunities • Proposing action plans with the involved teams • Continuous monitoring of results • Support to Institutional Marketing: • Support for brand initiatives (e.g., Jabuti award, events, institutional projects) • Organization of institutional requests • Liaison with other departments to ensure consistency of communication and customer experience