Better Trucks

• Lead and manage our marketing function, including oversight of agency relationships and potential future team members. • Develop and execute comprehensive marketing strategies to elevate brand awareness and drive lead generation across target markets. • Own multi-channel campaign planning and management, including digital, content, email, social media, and events. • Partner with sales and product leadership to create compelling content and materials that support customer acquisition and retention efforts. • Establish KPIs, analyze campaign performance, and provide strategic insights to optimize ROI and marketing effectiveness. • Oversee the company's digital presence, including website strategy, SEO, and paid advertising initiatives. • Lead PR efforts, including press releases, media outreach, and industry partnerships. • Manage marketing budgets and allocate resources effectively to maximize impact. • Stay ahead of industry trends and competitor activity to identify opportunities for differentiation and market positioning. • Report on marketing performance and business impact to executive leadership.