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Ncontracts

Risk management and compliance software purpose built for financial services organizations.

Manager, Marketing SEO & Web

MarketingMarketingFull TimeRemoteLeadTeam 201-500H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

24 days ago

Salary

$125K - $135K / year

Seniority

Lead

No structured requirement data.

Job Description

Manager, Marketing SEO & Web

Ncontracts

Role Description This role reports to the VP of Growth Marketing and owns Ncontracts' full organic search presence across traditional web search and AI-powered platforms, along with all web operations and site performance. You'll own hands-on SEO execution across on-page, off-page, and technical disciplines, set strategy for HubSpot CMS, and drive conversion rate optimization. You'll manage two direct reports covering AEO/GEO and web development, and work closely with Product Marketing, Content, Design, IT, and outside development partners. This is a player/coach role where you're setting direction and staying in the work. What You'll Do - Team Leadership and Function Management - Manage and develop two direct reports covering AEO/GEO strategy and web development - Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals - Coach team members on craft, hold regular 1:1s, and run annual performance reviews - Own the SEO and web function budget, outside vendor relationships, and tool stack decisions - Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis - Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work - On-Page SEO - Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion - Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals - Maintain metadata at scale: meta titles, descriptions, and H1s across the full site - Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns - Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages - Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start - Off-Page SEO and Authority Building - Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs - Own link building operations: prospecting, outreach, and relationship management using BuzzStream - Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships - Coordinate with Content on independent media coverage strategy and press mentions - Track and report on domain authority trends and link acquisition - Technical SEO - Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema - Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries - Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues - Manage schema.org implementation across page types - Manage internal linking strategy and run periodic internal link audits - Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes - Web Operations and CRO - Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production - Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations - Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants - Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking - Analytics and Reporting - Own GA4 reporting across organic, direct, referral, and AI search traffic channels - Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health - Own keyword and visibility reporting across organic search, and build and maintain dashboards - Support behavioral analytics: on-site engagement, scroll depth, heatmaps, and conversion funnel analysis - Build and maintain dashboards that track overall web and organic search performance, and deliver regular reviews to leadership Qualifications - 6 or more years in SEO with real depth across technical, on-page, and off-page disciplines - Working knowledge of AI search platforms and GEO/AEO strategy, including Profound, Perplexity, and ChatGPT citation behavior - 1 to 2 or more years managing direct reports or leading a team, with comfort operating as a player/coach - Hands-on HubSpot CMS experience and comfort with GitHub-based staging workflows - Experience managing website migrations: planning, redirects, QA, and post-migration monitoring - Fluent in GA4, GTM, Semrush, and Screaming Frog, not just familiar but actively using them day to day - Experience building and running A/B tests using CrazyEgg, GrowthBook, or a comparable tool - Strong written communication, capable of writing meta copy, page briefs, and project specs for designers and developers - Comfortable presenting performance data and strategy to marketing leadership - Fintech, regtech, or B2B SaaS background is strongly preferred Nice to Have - Experience building automations or agents using n8n, API integrations, Cloudflare Workers, or similar tools - Basic JavaScript, enough to read, troubleshoot, and communicate clearly with developers - Experience managing outside agencies or development vendors Tools You'll Work With - GA4 - GTM - GSC - Semrush - SE Ranking - Screaming Frog - Profound - BuzzStream - Microsoft Clarity - CrazyEgg - HubSpot CMS - Bing Webmaster Tools - RevSure Benefits - A fun, fast-paced work environment - Responsible PTO Plan that meets or exceeds state and local medical and family leave laws - 11 paid holidays - Community and social events to keep you connected and engaged - Mental Health Benefits - Medical, Dental and Vision insurance - Company-paid Group Life Insurance, Short- and Long-Term Disability - Flexible Spending Account & Health Savings Account - Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice - Pet Insurance - 401 (k) with company match with eligibility on Day 1 of employment - 2 Paid Volunteer Time Off Days - And much more!

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