The New Era of Lead Generation Marketing.
CRM Manager
Location
United Kingdom
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
CRM Manager
Driftrock
• Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement. • Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly. • Analyse performance at every step of the funnel. Identify the biggest drop-off points, form hypotheses, and prioritise the experiments that will move the metric most. • Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets. • Write and edit messaging copy that converts. You'll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself. • Develop best-practice playbooks for journey design (welcome flows, nurture, reminder sequences, re-engagement, post-test-drive follow-up) that we can roll out across our OEM clients. • Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next. • Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what's next. • Stay close to deliverability and compliance across each channel (GDPR, opt-in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises.
Job Requirements
- 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles, with a track record of measurably improving conversion through experimentation.
- Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like.
- Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high-volume B2C journeys.
- Strong analytical mindset. You're comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets.
- Strong copywriting instincts and the confidence to write short-form conversion copy yourself.
- Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar).
- A bias toward shipping. You'd rather get a test live this week than design the perfect framework for next quarter.
- Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders.
- Nice to have**
- Experience working with automotive, big-ticket consumer or considered-purchase verticals.
- Experience running messaging at scale for enterprise clients or across multiple brands.
- SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift).
- Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations).
- A working understanding of LLM-assisted personalisation in messaging journeys.
Benefits
- A fully remote role. Make use of a flexible working environment, with some travel requirements for company or team meetings when necessary.
- A holiday entitlement of 24 days, increasing a day each year, capped at 28 *
- Budget to attend conferences or courses to further your development.
- Flexibility to take courses or time on personal goals.
- Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family *
- Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more*
- Share options in the company with very favourable option agreements *
- A company pension scheme contribution *
- Discounts and perks with CharlieHR *
- Life Assurance and Income Protection policies *
- Electric Car Scheme *
- Salary Sacrifice *
- Certain benefits may be available exclusively to employees based in the UK.**
- While international team members are onboarded via an Employer of Record, we strive for benefit parity across the globe. Regardless of your location, our standard package includes a comprehensive health plan, pension contributions, paid time off (including local bank holidays), share options, and maternity/paternity leave. Combined with our flexible working culture, we ensure every employee feels like a full and valued member of the team.
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