• Responsible for achieving sales targets through the sale of Adobe’s Digital Marketing product lines • Build relationships at all levels with a focus on c-suite • Guide and assist customers in achieving a successful start with Adobe • Meet sales quota and run efficient business • Build strong account plans and lead regular account planning meetings

• This is a business development/hunting role where you will be expected to find creative ways to share TRANSFR’s vision with organizations in your territory/geographic region. • Prospect, educate, qualify and develop opportunities in new key accounts. • Create compelling proposals based on value propositions that align with customer needs. • Work with customers over time to identify and develop additional upsell and cross-sell opportunities. • Produce analysis comparing job market needs to misalignment with existing training infrastructure. • Work with the Marketing team to develop and execute campaigns and provide feedback to maximize their impact. • Engage in the contracting process post signature including support to contract integration, change management, governance activities, up-sales and renegotiations. • Treat inbound inquiries with extreme importance and a long-range mindset. • Develop deal timelines and ensure that we meet deal milestones and deadlines, regularly updating activity in our CRM system. • Consultative and relationship building individuals who are willing to take the time to understand our customers’ pain points, articulate value, and identify early adopters. • Collect insights from users and potential users for our product development process. • Own opportunities from start-to-finish, as our team is small and growing.

• This is a business development/hunting role where you will be expected to find creative ways to share TRANSFR’s vision with organizations in your territory/geographic region. • Prospect, educate, qualify and develop opportunities in new key accounts. • Create compelling proposals based on value propositions that align with customer needs. • Work with customers over time to identify and develop additional upsell and cross-sell opportunities. • Produce analysis comparing job market needs to misalignment with existing training infrastructure. • Work with the Marketing team to develop and execute campaigns and provide feedback to maximize their impact. • Engage in the contracting process post signature including support to contract integration, change management, governance activities, up-sales and renegotiations. • Treat inbound inquiries with extreme importance and a long-range mindset. • Develop deal timelines and ensure that we meet deal milestones and deadlines, regularly updating activity in our CRM system. • Consultative and relationship building individuals who are willing to take the time to understand our customers’ pain points, articulate value, and identify early adopters. • Collect insights from users and potential users for our product development process. • Own opportunities from start-to-finish, as our team is small and growing.

• Proactively identify and pursue new business opportunities within assigned territory or industry verticals. Utilize market research, networking, and cold-calling techniques to generate leads and establish initial contact with potential clients. • Build and maintain strong relationships with key stakeholders, including C-level executives and decision makers. Understand client needs, challenges, and objectives to effectively propose tailored data and AI solutions that address their business requirements. • Collaborate with technical teams to present comprehensive product demonstrations and articulate the value proposition of our Data and AI solutions. Lead negotiations, overcome objections, and close sales to achieve revenue targets. • Manage sales pipeline and ensure all opportunities are accurately tracked and updated in CRM systems. Forecast sales projections and provide regular reports on progress to sales management. • Stay updated on industry trends, competitive landscape, and emerging technologies related to Data and AI. Leverage this knowledge to position our offerings effectively and differentiate ourselves from competitors. • Work closely with marketing, product management, and customer success teams to align sales strategies with overall company objectives. Provide valuable feedback from the field to influence product development and marketing initiatives. • You will act as a strategic advisor and confidante to the CEO providing insight and analysis while participating in decision-making at the highest levels. Your role will bridge the gap between big picture strategy and operational execution. • You will coordinate closely with senior leadership across departments to ensure alignment with the company’s strategic priorities. Additionally, you will help streamline efforts across the organization to enhance efficiency and effectiveness. • You will take charge of crucial projects, from inception to completion, ensuring they align with the company’s mission and financial objectives. Your oversight will require a keen eye for detail and an adeptness in managing cross-functional teams. • You will serve as the crucial point of communication for internal and external stakeholders. Your ability to communicate effectively will maintain transparency and foster strong relationships within and outside the company. Additionally, you will be expected to prepare and manage executive briefings, presentations, and meetings. • A key leader in the organization, you will be expected to lead by example, fostering a culture of excellence, innovation, and continuous improvement.