ŌURA logo
ŌURA

Better lives through better sleep.

Lifecycle Operations Manager

OperationsOperationsFull TimeRemoteLeadTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

Alaska + 7 moreAll locations: Alaska | Iowa | Nebraska | Mississippi | South Dakota | Virginia | West Virginia | Wisconsin

Posted

4 days ago

Salary

$143.7K - $169K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Lifecycle Operations Manager

ŌURA

• Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation. • Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models). • Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead. • Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent) • Implement and maintain scalable templates, modular components, and reusable logic. • Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, holdouts, and measurement-ready instrumentation. • Own reporting requirements for lifecycle ops (e.g., journey health, delivery and error monitoring, experiment status dashboards).

Job Requirements

  • 8+ years of deep experience in lifecycle / CRM operations
  • Proven track record of architectural ownership: You have scaled CRM/MarTech platforms (like Braze) for millions of active users, ideally within a subscription or membership-based model.
  • Hands-on experience with a marketing automation platform configuring personalized journeys.
  • Solid understanding of experiment design (control vs test, holdouts, key metrics, avoiding bias), best practices and practical constraints in production systems.
  • Demonstrated experience partnering with data and engineering teams on integrations, advanced data models, and troubleshooting.
  • Proven ability to manage multiple initiatives and cross function partners in parallel with clear prioritization and communication.
  • Excellent problem‑solving and debugging skills; comfortable owning issues end to end until resolved.
  • Technical proficiency with HTML and templating logic (e.g., Liquid or similar); comfortable reading, writing, and debugging dynamic content and personalization rules.

Benefits

  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave

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