• Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation. • Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models). • Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead. • Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent) • Implement and maintain scalable templates, modular components, and reusable logic. • Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, holdouts, and measurement-ready instrumentation. • Own reporting requirements for lifecycle ops (e.g., journey health, delivery and error monitoring, experiment status dashboards).

• Manage and mentor a team of infrastructure security professionals. • Oversee the end-to-end vulnerability management program. • Ensure robust endpoint security by overseeing the team’s management of antivirus/EDR solutions. • Direct the operational management of network and application security controls. • Ensure that infrastructure operations consistently comply with enterprise security policies, baselines, and regulatory requirements. • Collaborate with Cloud, Systems, Network, and Identity & Access Management (IAM) teams to integrate security requirements into infrastructure builds and changes. • Provide oversight for the enterprise’s privileged access management (PAM) operations and tooling. • Ensure effective operation of key infrastructure security tools and monitoring processes. • Represent the IPO team in governance processes and Architecture Review Board (ARB) discussions. • Maintain disaster recovery (DR) readiness for IPO-managed security tools and processes. • Drive alignment between Security Engineering priorities and Infrastructure Operations and Architecture outcomes.

• Own day-to-day operations for Included Health’s marketing websites and client microsites, ensuring content is accurate, on-brand, accessible, and optimized across devices. • Execute on intake tickets and internal marketing requests • Translate the broader web roadmap into quarterly and monthly priorities; own intake, backlog management, and day-to-day tradeoff decisions across requests, bugs, optimizations, and launches. • Build and update pages, templates, and content modules in WordPress and related tools, applying best practices for UX, accessibility, scalability, technical SEO, and performance; troubleshoot issues and partner with developers on more complex changes. • Lead launch readiness and execution for site updates, including QA, compliance checks, stakeholder communication, and post-launch monitoring. • Improve web publishing workflows, documentation, and operational guardrails so teams can move faster while maintaining quality and consistency. • Identify opportunities to use AI and automation to streamline repetitive work, accelerate QA and optimization workflows, and improve team efficiency. • Define and implement scalable technical SEO and AEO/GEO best practices across site architecture, internal linking, metadata, structured data, XML sitemaps, redirects, canonicals, and indexation controls. • Own test-and-learn execution across sites by developing hypotheses, running experiments, and operationalizing wins into repeatable best practices. • Monitor site health and technical SEO performance using analytics, Search Console, and crawling tools; diagnose issues related to crawlability, rendering, indexation, page speed, broken templates, and technical errors, then prioritize remediation. • Build reporting on key web KPIs and communicate results, recommendations, and priorities clearly to stakeholders. • Lead and execute cross-functional coordination across Marketing, Product, Engineering, Analytics, Design, Content Strategy, and partners to deliver initiatives from concept through launch.

Role Description The AMER Marketing Operations Manager serves as a strategic revenue intelligence counterpart and senior advisor to our VP of Field Marketing for AMER region (US, Canada, LATAM & FED). This role drives operational efficiency, AI-enabled transformation, planning rigor, and analytical support across the regional marketing organization, ensuring that field marketing investments are measurable, scalable, and aligned to pipeline and revenue goals. This is a senior, builder-oriented role: the Business Partner is expected to design and deliver agentic AI capabilities — not just champion them — while owning the planning, pipeline target, and performance narrative for AMER. What You’ll Do - Field Marketing Partnership: - Serve as the strategic operations counterpart and senior advisor to the AMER VP of Field Marketing and her leadership team. - Provide budget decision support, performance insights, pipeline forecast support, and operational guidance. - Provide enablement and trainings for the AMER Marketing team based on new tools & metrics. - Performance Measurement & Analytics: - Own AMER reporting on pipeline contribution, campaign ROI, event performance, and funnel health. - Oversee dashboards, KPI forecasting, and data audits in partnership with the analytics center of excellence. - Deliver executive-ready insights and QBR materials for the VP and CMO organization. - AI Building & Agentic Decision Interface: - Contribute to the design, delivery, and iterations on new Veeam Agentic interfaces to optimize budget efficiency and signal-to-pipeline conversion. - Translate intent, account, and engagement signals into prioritized account lists & further personalization. - Reallocate spend toward highest-yield programs and surface real-time recommendations to field marketing and SDR leaders. - Efficiency & Process Improvement: - Identify and remove operational friction across campaign execution, lead management, and reporting workflows. - Contribute to standardize processes across sub-regions while respecting local nuance. - Cross-Functional Alignment: - Partner with multiple internal teams (Sales Operations, Sales Excellence, CT, Sales Acceleration, Channel Marketing, Data Science, Data analytics, etc.) to ensure data integrity, attribution accuracy, and consistent definitions across the AMER GTM motion. - GTM Support: - Support quarterly budget reviews preparation (QBRs), management meetings, budget reallocations, and ROI analysis. - Ensure spend is tracked against plan and tied to outcomes. - Annual Planning & Target Setting: - Lead AMER marketing planning cycle. - Build and deliver Marketing-sourced and SDR-sourced pipeline creation targets by sub-region, segment, and channel. - Model investment & organizational scenarios and align targets with capacity and revenue goals. Qualifications - Master's degree expected, in Business, Marketing, Statistics, Computer Science, or related field. - English fluency required. - 5–10 years in marketing operations, revenue operations, or other GTM strategy role in SaaS or specialized consultancy. - Familiarity with AMER markets GTM dynamics, including LATAM and Canada nuances. - Strong executive communication, stakeholder management across time zones, data-driven storytelling for non-technical audiences, and the ability to influence in a matrix organization. - Ability to drive cross-functional projects successfully. - Demonstrated experience in designing, building, and scaling AI agents and/or automation in a marketing or operations context. - Proven ability to build pipeline models, set defensible targets, design attribution frameworks, and translate data into executive recommendations. - Strong understanding of CLV/LTV, CAC, ROI, and funnel metrics. - Experience with Salesforce (SFDC) and Marketo (including Marketo Measure / AEP for attribution). - Hands-on experience with BI/visualization tools such as Tableau is appreciated. Bonus Skills - Familiarity with any of the following is a plus: LeanData, 6sense, ZoomInfo, LinkedIn Sales Navigator, Content syndication integrations, Monday.com (or equivalent PPM), Confluence, and emerging GTM engineering tools (e.g., Clay). Benefits - Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares. - Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents. - Medical, dental, and vision coverage starting on your first day. - Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program. - 401(k) retirement plan with company matching contributions. - Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time. - AirVet: 24/7 virtual veterinary care at no cost. - Legal services, identity protection, and supplemental health insurance options. - Tax-advantaged spending accounts for healthcare, dependent care, and commuting. - Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning.