Accelerating speed to care by optimizing provider schedules, streamlining clinical communication, and engaging patients.
Lifecycle Manager
Location
United States
Posted
3 days ago
Salary
$75K - $100K / year
Seniority
Senior
Job Description
Lifecycle Manager
PerfectServe
• Own the lead lifecycle from marketing-accepted lead through demo requested, across both the high-velocity and the enterprise motions. • Design and run nurture programs and journeys by segment and stage that move leads toward a demo, partnering with content and product marketing for the assets. • Own segmentation, send strategy, and sequencing across email and lifecycle channels. • Manage email deliverability, sending reputation, and list health, in partnership with revenue operations on the underlying data. • Define and maintain lead scoring and stage definitions with revenue operations and sales, so MAL and Demo Requested mean the same thing to everyone. • Re-engage dormant and not-yet-ready leads rather than letting them go cold. • Own ABM programs against named target accounts, concentrated on the enterprise and acute motion. • Build and run coordinated, multi-channel account plays — email, web personalization (with the website owner), paid (with the agency), and sales outreach — that move accounts toward a demo. • Partner with the segment demand-generation owners, who set the target accounts and the messaging; you own the orchestration and the plays. • Coordinate closely with SDRs and AEs so marketing and sales plays are sequenced, not duplicated. • Operationalize intent and engagement signals (for example, from 6sense) into timely plays, using the enriched data revenue operations provides rather than owning the enrichment itself. • Measure at the account level: engagement, pipeline influenced, and demos generated. • Own the MAL-to-Demo-Requested conversion rate as the role’s primary metric. • Partner with the Website Experience & Conversion Manager on the landing pages and forms your programs drive to, so the journey stays continuous from email to page to conversion. • Find and remove friction in the path from first marketing touch to demo request. • Continuously test subject lines, offers, sequences, and play design, and act on what the data shows.
Job Requirements
- 3–5 years of experience in lifecycle or email marketing, demand generation, ABM, or marketing automation, in a B2B environment.
- Hands-on experience with a marketing automation platform such as Pardot, HubSpot, or Marketo, building journeys, segmentation, and scoring.
- Demonstrated experience designing nurture programs that move leads through a funnel to a clear conversion, such as a demo or meeting.
- Experience running ABM programs and coordinating with sales on named accounts.
- Familiarity with intent data and ABM platforms such as 6sense or comparable systems, as a user, with revenue operations owning the data foundation.
- Comfort with CRM (Salesforce) and a clear understanding of how leads and accounts flow between marketing and sales.
- Strong analytical skills: funnel and conversion analysis, segment and cohort performance, email and account-level metrics.
- Working knowledge of email deliverability fundamentals.
- A clear communicator who can align marketing and sales on shared definitions and coordinated plays.
- Outcome-oriented; comfortable owning a number and reporting against it.
- Comfort working alongside AI tools and agents to accelerate output and quality.
Benefits
- Remote first work environment
- Health, Dental, Vision, Life and Disability Insurance options available day one.
- 401K - with match and immediately vested.
- 17 company holidays, 2 floating holidays plus competitive paid time off policy
- Internal Advancement Opportunities
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