• Develop and implement comprehensive digital marketing strategies that align with our client’s business goals. • Conduct market research and competitor analysis to identify opportunities and threats in the digital landscape. • Identify and prioritize key digital channels for maximum impact, including SEO, SEM, social media, email, and content marketing. • Plan, launch, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms. • Monitor and optimize campaigns to maximize ROI and achieve key performance indicators (KPIs). • Leverage A/B testing, conversion rate optimization, and data analytics to refine campaign performance. • Develop and manage high-quality content, including blogs, articles, infographics, and videos, to align with brand messaging and goals. • Implement social media strategies to build brand awareness and foster audience engagement. • Create and maintain a content calendar to ensure consistent, timely delivery of content across all digital channels. • Monitor social media performance, engage with followers, and manage community interactions. • Develop and execute email marketing campaigns to nurture leads and retain customers. • Track, analyze, and report on the performance of all digital marketing activities using analytics tools.

Role Description We’re looking for a digitally-savvy marketing professional to own our online presence, from SEO and Google Ads to social media and content. This is a hands-on role for someone who understands digital marketing deeply and can work autonomously to drive measurable results. Key Responsibilities: - Search Engine Optimisation (SEO) — Core Focus - Develop and execute the firm’s SEO strategy to grow organic search visibility - Conduct keyword research and implement on-page optimisation across the website - Manage technical SEO foundations (site structure, metadata, page speed, schema) - Build and manage a link-building pipeline (guest posts, citations, partnerships) - Use tools like Ahrefs or SEMrush to track rankings, traffic, and opportunities - Provide regular SEO performance reports with clear recommendations - Paid Advertising & Social Media - Manage and optimise Google Ads campaigns, including budget and performance tracking - Maintain and grow the firm’s presence on LinkedIn, Facebook, and Instagram - Plan, schedule, and publish content across channels in line with brand tone - Content & Website - Collaborate with internal staff to develop articles, updates, and campaign content - Coordinate publishing of website and blog content - Keep the website current and aligned with firm branding - Reporting & Analytics - Track and report on performance across SEO, Google Ads, and social channels - Translate data into clear insights and actionable recommendations - Assist with marketing planning and budget tracking as required - External Partnerships & General Support - Liaise with external marketing providers and agencies - Coordinate campaigns and ensure deliverables are met on time - Assist with broader initiatives including sponsorships and promotions - Assist with general Admin tasks where needed Qualifications - 3+ years in digital marketing with a strong SEO focus - Experience in Ahrefs, SEMrush, or similar SEO tools - Hands-on experience managing Google Ads campaigns - Social media management across LinkedIn, Facebook, and Instagram - Comfortable with basic graphic design (Canva or similar) - Strong written English and communication skills - Highly organised, self-directed, and outcomes-focused Requirements - This is a remote role that will be set up as an independent contractor engagement. - To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

• LAUNCH and SCALE PPC campaigns that generate high-quality leads every month. • OPTIMISE ad copy, creatives, and landing pages to drive better engagement and conversion. • ANALYSE campaign data and sales results to uncover strategies that boost ROI and scale revenue. • ELEVATE Appetiser to global thought-leader status in digital growth. • Be pushed to DEVELOP YOURSELF personally and professionally • Other tasks that may be assigned from time to time

• Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms • Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders • Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications • Translate business objectives into technical requirements for marketing automation platforms • Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals • Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth • Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates • Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting • Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality • Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance.