Role Description We’re looking for a digitally-savvy marketing professional to own our online presence, from SEO and Google Ads to social media and content. This is a hands-on role for someone who understands digital marketing deeply and can work autonomously to drive measurable results. Key Responsibilities: - Search Engine Optimisation (SEO) — Core Focus - Develop and execute the firm’s SEO strategy to grow organic search visibility - Conduct keyword research and implement on-page optimisation across the website - Manage technical SEO foundations (site structure, metadata, page speed, schema) - Build and manage a link-building pipeline (guest posts, citations, partnerships) - Use tools like Ahrefs or SEMrush to track rankings, traffic, and opportunities - Provide regular SEO performance reports with clear recommendations - Paid Advertising & Social Media - Manage and optimise Google Ads campaigns, including budget and performance tracking - Maintain and grow the firm’s presence on LinkedIn, Facebook, and Instagram - Plan, schedule, and publish content across channels in line with brand tone - Content & Website - Collaborate with internal staff to develop articles, updates, and campaign content - Coordinate publishing of website and blog content - Keep the website current and aligned with firm branding - Reporting & Analytics - Track and report on performance across SEO, Google Ads, and social channels - Translate data into clear insights and actionable recommendations - Assist with marketing planning and budget tracking as required - External Partnerships & General Support - Liaise with external marketing providers and agencies - Coordinate campaigns and ensure deliverables are met on time - Assist with broader initiatives including sponsorships and promotions - Assist with general Admin tasks where needed Qualifications - 3+ years in digital marketing with a strong SEO focus - Experience in Ahrefs, SEMrush, or similar SEO tools - Hands-on experience managing Google Ads campaigns - Social media management across LinkedIn, Facebook, and Instagram - Comfortable with basic graphic design (Canva or similar) - Strong written English and communication skills - Highly organised, self-directed, and outcomes-focused Requirements - This is a remote role that will be set up as an independent contractor engagement. - To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

• LAUNCH and SCALE PPC campaigns that generate high-quality leads every month. • OPTIMISE ad copy, creatives, and landing pages to drive better engagement and conversion. • ANALYSE campaign data and sales results to uncover strategies that boost ROI and scale revenue. • ELEVATE Appetiser to global thought-leader status in digital growth. • Be pushed to DEVELOP YOURSELF personally and professionally • Other tasks that may be assigned from time to time

• Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms • Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders • Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications • Translate business objectives into technical requirements for marketing automation platforms • Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals • Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth • Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates • Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting • Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality • Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance.

Role Description This is not a traditional Digital Marketing Manager position. It is a self‑directed, performance‑based professional role suited to individuals who want to combine: - digital strategy - leadership influence - personal growth - autonomy - meaningful client engagement You’ll leverage your digital expertise while guiding motivated individuals exploring leadership and personal development pathways. Qualifications - 10+ years of experience in digital marketing, performance marketing, growth marketing or related fields - Strong communication and relationship‑building skills - A desire to move beyond traditional corporate marketing roles - A growth‑oriented mindset and interest in personal development - Confidence working independently and managing multiple priorities - A proactive, commercially aware and results‑driven approach Requirements - Develop and execute multichannel digital marketing strategies across social media, paid media, SEO, email and content - Design and optimize campaigns that attract high‑quality leads - Leverage modern digital tools, including AI, to enhance efficiency and streamline your workflow - Analyze performance data and translate insights into strategic improvements - Participate in ongoing leadership development and training - Manage your own schedule and workflow with full autonomy - Apply your digital expertise to elevate our global presence Benefits - Remote flexibility — work from anywhere in Sweden or while travelling - A self‑directed professional pathway with performance‑based compensation - Access to premium leadership and personal development programs - A supportive global team of experienced professionals - Established digital tools and structured systems - Opportunities to attend international leadership events - A role that blends creativity, autonomy and meaningful impact