KontrolFreek is looking for a Community and Social Media Specialist who doesn’t just manage channels—they understand attention is the most valuable currency in modern marketing. They know how to capture it, compound it, and convert it into lasting brand affinity. You’ll operate at the front lines of culture representing the KontrolFreek brand, turning real-time moments into meaningful engagement. You’ll manage and grow our communities while creating and distributing content that feels native to each platform and relevant to the gaming ecosystem. In this role, you will manage and grow our social channels and the KontrolFreek community by creating and distributing content that feels native to each platform and relevant to the gaming ecosystem. Key Responsibilities: Channel & Community Engagement - Own day-to-day management of KontrolFreek’s core social platforms (X, Instagram, TikTok, YouTube, and support for Discord), ensuring consistent, high‑quality, platform‑native output. - Execute against a content calendar while leaving room for timely, reactive posts. - Engage directly with our community—responding to comments, replies, and DMs in a way that reflects our brand voice and builds loyalty. - Surface recurring questions, themes, or issues to the broader team. - Support and grow community spaces (e.g., Discord, FreekNation initiatives), fostering meaningful interaction and feedback loops between players and the brand. - Help organize community activations (UGC prompts, “best plays,” setup posts) and ensure they show up on social. - Maintain and evolve KontrolFreek’s tone of voice across platforms: competitive, a bit chaotic, but credible and player‑first. - Adapt voice to platform and context without losing the core brand personality. Content Creation - Create and contribute to multiple original content pieces per day (short-form video, reactive posts, memes, simple graphics, copywriting), optimized for each platform’s algorithm and audience behavior. - Be comfortable being part of the content when needed (POV, voiceover, on-camera moments). - Actively identify trends, memes, conversations, and cultural moments in gaming and internet culture. - Quickly create or adapt content to capitalize on those moments in ways that feel authentic to KontrolFreek. - Monitor gaming and internet culture daily to ensure KontrolFreek is always relevant and part of the conversation, especially around key titles and genres (FPS, sports, open-world, cozy, etc.). - Identify opportunities to insert KontrolFreek into trending discussions in ways that feel clever and organic, not forced. Cross-functional Collaboration and Amplification - Partner with regional teams to develop and amplify region-specific social accounts and campaigns, ensuring global consistency with local relevance. - Work closely with Influencer, Product and Sales teams to amplify product launches, creator campaigns, and big beats across social and community channels. - Repurpose top creator/affiliate content for KontrolFreek channels where usage rights allow. Measurement & optimization - Track core performance metrics (reach, engagement, clicks, basic traffic/revenue signals) and extract actionable insights. - Share regular performance recaps with clear “what worked / what didn’t / what we’ll try next.” Required Qualifications - Proven experience managing social media accounts and/or online communities for a brand, creator, or org—ideally in gaming, esports, or adjacent youth culture. - Track record of publishing content that performs (you should be able to show posts or campaigns you’ve run and why they worked). - Deep understanding of the attention economy and how brands compete in feeds today. - Strong instincts for internet culture, gaming trends, and platform behaviors (especially TikTok, Instagram Reels, X, YouTube Shorts). - Comfortable creating short-form video (shooting, basic editing in mobile apps or simple tools). - Solid copywriting skills—hooks, captions, replies that feel human and on‑brand. - Meme fluency and basic graphic design skills (Canva/Adobe, etc.). - Willing and able to be part of the content at times (POV, reactions, voiceover; occasional on-camera appearances). - Moves quickly and confidently: you can spot an opportunity and execute content while it’s still relevant. - Proactive, not reactive: you don’t wait for briefs; you bring ideas and opportunities to the table. - Organized enough to juggle multiple posts, platforms, and conversations without dropping details. - Comfortable looking at performance data, understanding what it means, and adjusting content and timing accordingly. Within first 30 days - Takeover / start to manage all KontrolFreek global social media accounts, posting, responding, replying to DMs, etc. - Establish posting cadence and process across channels with organic/UGC-style video content Within first 60 days - Coordinate with other internal teams on relevant campaigns and activations - Maintain and seek out new relationships with Community VIPs across our target games - Create workflows of working with regional marketing teams on social content and campaign activations, ensuring they have content to publish (assets and copy) Within first 90 days - Own all global social media platforms with daily content and community outreach/replies - Regularly report on social metrics and community sentiment in tandem with the social side of our team - Create daily UGC/meme-style content, keeping KF brand relevant in targeted communities with engaging content + finding unique ways to promote our products - Establish and continually iterate process of "what works best" as far as internal coordination with our team + relationship with other teams at the company

• Management of social media profiles. • Creation of monthly content plans. • Posting and monitoring content across digital platforms. • Handling social customer service (SAC 2.0), responding to direct messages, comments and interactions on social networks. • Writing copy and content for various communication channels, including blogs, websites, institutional materials, email marketing, creatives and campaigns. • Organizing, reviewing and approving content plans before sending them to clients. • Participating in sprints and continuous improvement meetings for the department. • Supporting other tasks necessary for the smooth operation and development of the area. • Proactively resolving client issues and requests.

• Create, schedule, and publish content across multiple social media platforms • Produce content across formats including posts, memes, clips, reels, short-form videos, graphics, polls, and community engagement content • Generate fresh content ideas inspired by comics, anime, gaming, fandom culture, internet trends, and current events • Adapt content for platform specific audiences across Instagram, TikTok, X, Facebook, YouTube, Reddit, and emerging platforms • Collaborate with artists, writers, editors, creators, and other team members to develop engaging social first content • Utilize AI tools to accelerate content creation, ideation, research, and production • Help grow followers, engagement, reach, and overall brand awareness • Monitor trends, conversations, memes, and opportunities in real time • Test new content formats, campaigns, and growth strategies • Track content performance and optimize based on results • Research and identify relevant creators, influencers, artists, writers, streamers, podcasters, and community leaders • Conduct outreach and relationship building with creators and potential partners • Secure collaborations, partnerships, interviews, giveaways, guest appearances, and cross-promotional opportunities • Maintain creator databases and collaboration pipelines • Engage directly with fans and community members across platforms • Participate in conversations within anime, comic, gaming, and fandom communities • Help transform casual followers into active community members

Role Description We are looking for an experienced Google Media Buying Specialist to manage, optimize, and scale paid advertising campaigns for high-value DTC clients. This role is responsible for driving profitable new customer acquisition through Google Ads, ensuring campaigns meet or exceed CPA targets, and systematically scaling client ad spend. The ideal candidate has strong agency experience, a deep understanding of performance marketing, and a proven track record of managing multiple client accounts with significant monthly media budgets. Key Responsibilities - Campaign Management & Optimization - Manage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and other relevant Google placements. - Ensure at least 80% of campaigns meet or exceed CPA targets through ongoing performance monitoring and optimization. - Conduct regular performance reviews, data analysis, and campaign audits to identify opportunities for improved efficiency and growth. - Own day-to-day campaign performance, including bids, budgets, targeting, creative inputs, feed strategy, and testing plans. - Proactively identify issues, trends, and opportunities across client accounts. - Client Portfolio Management - Manage a portfolio of approximately 6–12 clients at a time. - Oversee monthly advertising budgets ranging from $50,000 to $500,000 per month. - Partner with internal teams to align paid media strategy with each client’s broader growth goals. - Communicate performance insights, strategic recommendations, and scaling opportunities clearly and confidently. - Scaling Client Ad Spend - Support consistent client growth by increasing ad spend by a minimum of 20% month-over-month, where performance targets are being met. - Scale budgets weekly once campaign efficiency and profitability are maintained. - Build clear scaling plans that balance aggressive growth with CPA, ROAS, MER, and profitability targets. - Identify new campaign structures, audience opportunities, keyword expansions, creative tests, and budget allocation strategies to unlock scale. - AI, Automation & Reporting - Evaluate and deploy AI tools to improve efficiency across bid optimization, budget allocation, audience segmentation, reporting, and campaign analysis. - Use automated reporting and analytics tools to generate real-time insights and reduce manual workload. - Leverage AI-driven data analysis to identify trends, improve campaign targeting, and optimize CPA outcomes. - Continuously improve systems and workflows to increase account management capacity without sacrificing performance quality. Qualifications - 3–5+ years of agency experience managing paid media campaigns, with a strong focus on Google Ads. - Proven experience managing a portfolio of 6–12 clients simultaneously. - Experience managing monthly media budgets between $50,000 and $500,000. - Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max, YouTube, and Display. - Demonstrated ability to optimize campaigns toward CPA, ROAS, MER, CAC, and profitable new customer acquisition targets. - Experience scaling ad spend while maintaining or improving performance efficiency. - Strong analytical skills and comfort working with performance data, reporting dashboards, and attribution tools. - Experience working with DTC, ecommerce, or high-growth consumer brands. - Ability to communicate performance insights and strategic recommendations clearly to internal teams and clients. Nice to Have - Experience with Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar analytics platforms. - Experience with feed optimization and Shopping/PMax campaign structure. - Familiarity with creative testing frameworks for paid media. - Experience using AI tools for reporting, analysis, forecasting, or media buying optimization. Success in this role will be measured by: - At least 80% of campaigns meeting or exceeding CPA targets. - Consistent and profitable client ad spend growth. - Minimum 20% month-over-month spend increase where campaign efficiency supports scaling. - Strong client retention and account performance. - Clear, proactive communication with internal teams and clients. - Improved operational efficiency through automation and AI-enabled workflows. Ideal Candidate Profile You are a performance-driven media buyer who knows how to balance efficiency with scale. You are comfortable owning a portfolio of high-value clients, digging into data, making fast optimization decisions, and building clear growth plans. You understand that strong media buying is both analytical and strategic — and you are excited by the challenge of helping ecommerce brands acquire customers profitably at scale. You thrive in an agency environment, can manage multiple priorities at once, and are confident working with meaningful monthly ad budgets. You are proactive, detail-oriented, and constantly looking for ways to improve performance, systems, and client outcomes. Role Goal Support the DTC department’s objective of scalable growth for high-value clients by driving profitable customer acquisition through Google paid advertising.