• Create, schedule, and publish content across multiple social media platforms • Produce content across formats including posts, memes, clips, reels, short-form videos, graphics, polls, and community engagement content • Generate fresh content ideas inspired by comics, anime, gaming, fandom culture, internet trends, and current events • Adapt content for platform specific audiences across Instagram, TikTok, X, Facebook, YouTube, Reddit, and emerging platforms • Collaborate with artists, writers, editors, creators, and other team members to develop engaging social first content • Utilize AI tools to accelerate content creation, ideation, research, and production • Help grow followers, engagement, reach, and overall brand awareness • Monitor trends, conversations, memes, and opportunities in real time • Test new content formats, campaigns, and growth strategies • Track content performance and optimize based on results • Research and identify relevant creators, influencers, artists, writers, streamers, podcasters, and community leaders • Conduct outreach and relationship building with creators and potential partners • Secure collaborations, partnerships, interviews, giveaways, guest appearances, and cross-promotional opportunities • Maintain creator databases and collaboration pipelines • Engage directly with fans and community members across platforms • Participate in conversations within anime, comic, gaming, and fandom communities • Help transform casual followers into active community members

Role Description We are looking for an experienced Google Media Buying Specialist to manage, optimize, and scale paid advertising campaigns for high-value DTC clients. This role is responsible for driving profitable new customer acquisition through Google Ads, ensuring campaigns meet or exceed CPA targets, and systematically scaling client ad spend. The ideal candidate has strong agency experience, a deep understanding of performance marketing, and a proven track record of managing multiple client accounts with significant monthly media budgets. Key Responsibilities - Campaign Management & Optimization - Manage, optimize, and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Display, and other relevant Google placements. - Ensure at least 80% of campaigns meet or exceed CPA targets through ongoing performance monitoring and optimization. - Conduct regular performance reviews, data analysis, and campaign audits to identify opportunities for improved efficiency and growth. - Own day-to-day campaign performance, including bids, budgets, targeting, creative inputs, feed strategy, and testing plans. - Proactively identify issues, trends, and opportunities across client accounts. - Client Portfolio Management - Manage a portfolio of approximately 6–12 clients at a time. - Oversee monthly advertising budgets ranging from $50,000 to $500,000 per month. - Partner with internal teams to align paid media strategy with each client’s broader growth goals. - Communicate performance insights, strategic recommendations, and scaling opportunities clearly and confidently. - Scaling Client Ad Spend - Support consistent client growth by increasing ad spend by a minimum of 20% month-over-month, where performance targets are being met. - Scale budgets weekly once campaign efficiency and profitability are maintained. - Build clear scaling plans that balance aggressive growth with CPA, ROAS, MER, and profitability targets. - Identify new campaign structures, audience opportunities, keyword expansions, creative tests, and budget allocation strategies to unlock scale. - AI, Automation & Reporting - Evaluate and deploy AI tools to improve efficiency across bid optimization, budget allocation, audience segmentation, reporting, and campaign analysis. - Use automated reporting and analytics tools to generate real-time insights and reduce manual workload. - Leverage AI-driven data analysis to identify trends, improve campaign targeting, and optimize CPA outcomes. - Continuously improve systems and workflows to increase account management capacity without sacrificing performance quality. Qualifications - 3–5+ years of agency experience managing paid media campaigns, with a strong focus on Google Ads. - Proven experience managing a portfolio of 6–12 clients simultaneously. - Experience managing monthly media budgets between $50,000 and $500,000. - Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max, YouTube, and Display. - Demonstrated ability to optimize campaigns toward CPA, ROAS, MER, CAC, and profitable new customer acquisition targets. - Experience scaling ad spend while maintaining or improving performance efficiency. - Strong analytical skills and comfort working with performance data, reporting dashboards, and attribution tools. - Experience working with DTC, ecommerce, or high-growth consumer brands. - Ability to communicate performance insights and strategic recommendations clearly to internal teams and clients. Nice to Have - Experience with Shopify, GA4, Google Merchant Center, Triple Whale, Northbeam, or similar analytics platforms. - Experience with feed optimization and Shopping/PMax campaign structure. - Familiarity with creative testing frameworks for paid media. - Experience using AI tools for reporting, analysis, forecasting, or media buying optimization. Success in this role will be measured by: - At least 80% of campaigns meeting or exceeding CPA targets. - Consistent and profitable client ad spend growth. - Minimum 20% month-over-month spend increase where campaign efficiency supports scaling. - Strong client retention and account performance. - Clear, proactive communication with internal teams and clients. - Improved operational efficiency through automation and AI-enabled workflows. Ideal Candidate Profile You are a performance-driven media buyer who knows how to balance efficiency with scale. You are comfortable owning a portfolio of high-value clients, digging into data, making fast optimization decisions, and building clear growth plans. You understand that strong media buying is both analytical and strategic — and you are excited by the challenge of helping ecommerce brands acquire customers profitably at scale. You thrive in an agency environment, can manage multiple priorities at once, and are confident working with meaningful monthly ad budgets. You are proactive, detail-oriented, and constantly looking for ways to improve performance, systems, and client outcomes. Role Goal Support the DTC department’s objective of scalable growth for high-value clients by driving profitable customer acquisition through Google paid advertising.

• Assist with management and scheduling of company social media platforms • Support development of marketing materials, graphics, and presentations • Coordinate photography, video, and project-related media content • Assist with website and branding updates • Research industry trends and competitor activity • Help organize marketing calendars and content schedules • Support recruiting, culture, and branding initiatives • Assist with sales initiatives and data entry • Assist leadership with special projects and communications efforts • Other assigned duties

Role Description Wir helfen Menschen dabei, ihre PV-Anlage selbst zu bauen. Dafür suchen wir eine Leitung für unser Online Marketing in Vollzeit! Du wirst eigenverantwortlich mehrere Social Media Plattformen betreuen, Videoschnitt und Grafikerstellung für Posts und Thumbnails übernehmen, unsere Marketing Strategie mitentwickeln und dabei tiefe Einblicke in modernes, organisches Marketing, E-Commerce und viele weitere Bereiche bekommen. Du wirst direkt und eng mit Lennart und Gerrit zusammen am Content arbeiten und direkter Ansprechpartner für alle Fragen rund um Channel Metriken, KPIs, Trends etc. sein. Wenn du Bock hast auf 100% Home Office und Spaß hast, mit einem kleinen Team kreativ zu arbeiten, meld dich! Bevor du dich bewirbst, setz dich bitte kurz mit unserem Content auseinander, damit du weißt, was wir so machen. Hier bekommst du einen ersten Eindruck: www.youtube.com/@mdssolar Außerdem schicke uns bitte unbedingt Referenzen mit! (Videos, Posts, Websites, Kanäle die du betreust, wir brauchen einen Eindruck deiner Arbeit) Qualifications - Keine formelle Qualifikation erforderlich. - Allrounder*in mit Erfahrung oder intensiver Lernfähigkeit in Video editing, Social Media und klassischem Marketing. - Umfassende Erfahrung im Videoschnitt und Grafikerstellung. - Management eines Social Media Kanals (vorzugsweise YouTube) von großem Vorteil. - Sehr gute Deutschkenntnisse. - Bereitschaft, viel und schnell "on-the-job" zu lernen. Requirements - Technische Skills für die oben genannten Aufgaben. - Große Lernbereitschaft und schnelle Auffassungsgabe. - Erfahrungen mit (Selbstbau-)PV-Anlagen wären von Vorteil, aber nicht erforderlich. Benefits - 100% Home Office / remote. - Zeitlich flexibles Arbeiten. - Viel Eigenverantwortung. - Direkter Einfluss auf Content und Wachstum. - 30 Tage Urlaub. - Flache Hierarchien. - Ein großartiges Team und ein motivierendes Arbeitsumfeld. - Steile Lernkurve und zahlreiche, wertvolle Skills in Druckbetankung. Company Description Wir helfen Menschen dabei, ihre PV-Anlage selbst zu bauen. Dazu betreuen wir unsere Kunden von der Planung der Anlage über den Verkauf der Materialien bis hin zu Hilfestellung bei der Montage. Außerdem betreiben wir einen YouTube Channel "Machs Dir Selbst Solar".