• Develop and execute selling plans to drive sales and achieve revenue targets within your health system market territory. • Identify and engage with key decision-makers and stakeholders within health systems to understand their needs and pain points, namely Supply Chain, Pharmacy, IT and Nursing executives/clinicians. • Build and maintain strong relationships with key opinion leaders and influencers within the health system industry and your assigned territory. • Collaborate cross-functionally with internal teams, including sales, marketing, product development, and customer support, to ensure successful implementation and adoption of our solutions. • Conduct market research and analysis to identify new business opportunities and stay up to date with industry trends and the competitive landscape. • Participate in negotiations for long-term contracts with health systems, ensuring favorable terms and conditions for both parties. • Provide regular updates and reports on sales activities, pipeline, and revenue forecasts to senior management. • Manage your sales territory expense budget for the health system market. • Manage and keep up to date the Salesforce database to include opportunity detail, forecast, and pipeline data. • Travel as required to health system customers, joint sales calls with colleagues, and tradeshows both domestic and international; travel may be up to 50%.

• Develop and implement national and provincial market access and stakeholder engagement strategies • Lead development and submission of HTA dossiers to bodies such as CDA and INESSS • Effectively navigate the pCPA environment; lead negotiations with pCPA and provinces • Manage all public and private payer and policy-related issues • Ensure compliance with PMPRB regulations • Build and maintain relationships with public and private payers • Monitor ongoing health policy challenges and communicate potential impacts to leadership

• Develop and execute regional and national commercial strategies to drive MI Clarity adoption, utilization, and market penetration. • Build, lead, coach, and develop a high-performing team of Account Executives. • Establish a culture of accountability, urgency, customer focus, and execution excellence. • Drive new account acquisition and account expansion within oncology, pathology, breast surgery, and integrated delivery networks. • Identify, prioritize, and pursue high-value market opportunities and strategic accounts. • Develop go-to-market strategies that accelerate adoption within community oncology practices, academic medical centers, and health systems. • Build and maintain executive-level relationships within key accounts and healthcare systems. • Engage oncology leadership, pathology leadership, breast program directors, and C-suite stakeholders. • Collaborate with pathologists and operational stakeholders to optimize tissue access and workflow integration. • Lead strategic discussions related to value-based care, clinical utility, and personalized treatment planning. • Maintain advanced knowledge of breast cancer treatment pathways, prognostic and predictive testing, molecular diagnostics, digital pathology, AI-driven technologies, and oncology reimbursement dynamics. • Coach teams on effective clinical selling and evidence-based customer engagement. • Ensure field teams effectively communicate clinical data, validation studies, and differentiation from competing assays. • Recruit, onboard, train, and mentor top commercial talent. • Conduct regular field coaching, business reviews, pipeline management, forecasting, and performance development activities. • Establish clear territory expectations, KPIs, and performance goals. • Foster collaboration and alignment across field teams and internal stakeholders. • Support product launch initiatives, messaging refinement, and field readiness programs. • Provide marketplace feedback and competitive intelligence to Commercial Leadership and Marketing teams. • Provide field insights that inform marketing strategy, customer engagement models, and future product development. • Ensure accurate forecasting, CRM utilization, reporting, and territory analytics. • Maintain compliance with all company policies, industry regulations, and healthcare compliance standards. • Support meetings, conferences, advisory boards, and trade shows as required. • Partner cross-functionally with Medical Affairs, Marketing, Operations, Pathology, Market Access, and Executive Leadership teams to support commercial success.

• Provides oversight for all assigned projects to ensure study launch, conduct and closeout occur according to Customer’s and company's contractual agreement. • Forecasts, prioritizes and directs staff to achieve on-time sponsor deliverables with quality and in accordance with contracted scope and Customer expectations • Collaborates with Therapeutic Strategy and Innovation team to provide operational input in support of proposal development and pricing • Drives preparation and facilitation of bid defense meetings • Actively mentors junior project delivery oversight staff in leadership skills, customer management skills, project management skills