• Architect the core engagement loop for Rythm: how users build habits, unlock insights, and stay motivated month after month. • Design progression systems, streaks, and feedback mechanics that make health optimization feel fun and rewarding. • Map out narrative and motivational arcs across user journeys to transform data into a story of improvement. • Create UI/UX flows that integrate achievement, feedback, and reward states natively into the product experience. • Partner with product, engineering, and design to align interaction mechanics with real health data and outcomes. • Quickly prototype and test gamified features using Figma, Framer, or Unity to validate engagement concepts. • Define metrics for success: retention, habit frequency, intrinsic motivation, and delight. • Evolve Rythm’s experience into a daily ritual that feels like a game people want to keep playing.

• Design static ads for paid social (primarily Meta: Facebook & Instagram) • Translate creative concepts into clear, compelling visual executions • Produce multiple variations per concept to support testing and iteration • Collaborate with creative strategists to refine layouts and messaging • Iterate on designs based on performance data and feedback • Maintain brand consistency while adapting designs for performance needs • Organize and manage design files for efficient handoff and reuse • Stay current on paid social design trends and best practices

• Drive the creative development of GTM campaigns from concept through execution • Partner with the marketing and social team to shape the visual identity of Flodesk's social channels • Design brand and marketing assets across all channels • Define and own art direction across campaigns and brand initiatives • Maintain and ensure consistency across the company's visual identity and brand asset library • Collaborate with external creative partners

• Own the entire thumbnail design process, from concept to final design, for all long-form YouTube content across both brands. • Lead a rapid-fire A/B testing process, constantly iterating on designs and analyzing performance data to understand why one thumbnail beats another. • Constantly research and analyze YouTube trends, competitor designs, and audience psychology to keep our thumbnails ahead of the curve and optimized for clicks.