• Synthesize data insights and field feedback from Marketing Managers, Channel Managers, and external partners to create a comprehensive view of Door to Door performance and identify strategic perspectives • Coordinate the assessment of sales initiatives, interpreting performance metrics, ROI, and impact to determine what's driving results and what needs adjustment • Develop and deliver compelling executive presentations and strategic decks that communicate both successes and challenges in a clear, actionable narrative • Collaborate with Marketing Managers and Channel Managers to gather qualitative and quantitative commentary from the field, translating frontline intelligence into strategic recommendations • Support ad hoc requests and interpretation in a fast-paced, evolving landscape, pivoting quickly as business priorities and market conditions shift

• Support Seen leadership in shaping the strategy and priorities for the branded credit card portfolio. • Develop and maintain goals and KPIs (e.g., acquisition, activation, spend, balances, losses, economics) for branded credit card. • Build and update financial models and simple business cases to evaluate new features, pricing changes, channels, and offers. • Prepare materials for leadership reviews (e.g., business updates, initiative status, performance deep dives). • Translate strategic priorities into clear problem statements, requirements, and work items for Product, Marketing, and other partner teams. • Track end-to-end execution of branded credit card initiatives: timelines, dependencies, and risks; follow up with owners and escalate as needed. • Coordinate launch readiness across key partners (Product, Marketing, Risk, Operations, Servicing) to ensure smooth delivery and measurement for new initiatives. • Maintain a simple but visible portfolio/initiative tracker for our branded credit card. • Partner with Analytics and Finance to monitor KPIs and dashboards for our branded credit card performance (e.g., funnel conversion, usage, losses, unit economics). • Identify performance issues and dig into root causes (e.g., channel, customer segment, credit tier, product feature). • Recommend data-driven actions (tests, changes, follow-ups) and collaborate with Product, Marketing and Risk to implement them. • Build a strong understanding of branded credit card customer segments, use cases and pain points through data, research, and feedback from partner teams. • Track competitive and market trends in general purpose credit cards and bring relevant insights into planning. • Partner with Marketing to support channel strategy and campaigns for our branded credit card (e.g., positioning, cross-sell, lifecycle actions). • Work with Risk, Compliance, and Legal to ensure business proposals are consistent with policies and regulatory expectations. • Support Product and Operations in documenting business requirements and considering operational and servicing impacts for our branded credit card initiatives. • Identify operational pain points or recurring issues impacting the branded credit card customer experience and propose improvements. • Serve as a central coordination point for branded credit card initiatives across Product, Marketing, Risk, Analytics, Operations, and other teams. • Communicate priorities, status, and key decisions clearly and concisely to partners and leadership. • Help ensure alignment between branded credit card initiatives and broader Snap/Seen portfolio strategy.

• Diagnose growth opportunities by analyzing industry trends, customer journeys, and competitive positioning. • Develop data-informed strategies that connect marketing, sales, and product to business objectives. • Design operating roadmaps that outline actionable initiatives—spanning SEO, content, email, and other channels—that drive measurable ROI. • Advise leadership on long-term brand positioning and business model alignment. • Integrate AI-driven insights to optimize decision-making, campaign performance, and strategic foresight. • Partner cross-functionally with internal teams to ensure flawless execution of each strategic roadmap. • Continuously refine strategy based on results, ensuring all work ladders up to client business outcomes.

• Responsible for the direction, coordination, implementation, control, and execution of USMA and HSO payor and access strategy for defined cancers and assets while remaining aligned to global medical and commercial strategy, commitments, and goals. • Leads the US HSO integrated Field Medical (FM) plan process in collaboration with US HSO Executive Director (US HSO ED), US HSO Sr. Director PASL, US HSO Team Leads, and other members of the global and regional cross-functional teams. • Develop and direct payor and access strategy in alignment with organizational priorities and unmet needs • Collects, analyzes, and communicates scientific insights from US HSO Medical Affairs Director (MAD) field engagements to inform company strategies across our Research and Development Division/V&I, which includes Global Medical and Scientific Affairs (GMSA) and Outcomes Research (OR), and Commercial. • Leads US Payor Access Team (US PAT) to support prioritizing US gaps/needs assessment, value evidence strategy and tactical plan for global V&I annual planning input (e.g., one-pager, V&I and CMAP plans). • Serves as US Health Systems Oncology interface between GMSA, Commercial, and other relevant headquarters (HQ) functions and the US HSO Team • Identifies and prioritizes US HSO field resources, training needs, and activities across the oncology portfolio to optimize HSO MAD Field Team readiness • Collaborates with key stakeholders to define/implement strategic congress priorities for USHSO and coordinates planning of HSO MAD activities at key scientific congresses • Continuously scans the healthcare environment and quality landscape to analyze emerging trends in the oncology therapeutic and competitive landscape, in addition to market access to optimize US Field HSO Team capabilities • Represents USMA HSO, in partnership with GMSA, in Expert Input Forums or Advisory Boards, as needed