• Develop integrated social and content strategies across organic, paid, owned, earned, and creator channels, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level. • Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, a clear point of view, and useful constraints. • Build content frameworks, platform strategies, and always-on programming architectures that translate brand positioning into scalable, cross-channel programs. • Build and maintain social listening programs, cultural trendspotting frameworks, and audience intelligence outputs grounded in behavioral and cultural data that inform strategic decisions. • Contribute to digital strategy conversations that extend beyond social, including digital OOH, display, and digital performance media, with enough fluency to inform channel roles and creative requirements. • Immerse yourself in each client's business and competitive landscape, developing a working understanding of category dynamics, commercial pressures, and brand context that connects business objectives directly to social and content strategy decisions. • Collaborate with media strategists, comms planners, brand strategists, and creative teams to ensure content and cultural strategy integrates credibly into full-funnel thinking. • Lead day-to-day client engagements, building trust with mid-to-senior stakeholders through the quality and consistency of your strategic output. • Mentor junior and mid-level strategists, providing feedback on their work and creating the conditions for them to grow. You do not manage headcount; you develop people.

• Модерувати текстовий і візуальний контент (статті, зображення, заголовки, описи) відповідно до редакційних стандартів і політик Google та Meta. • Планувати та публікувати матеріали через внутрішню адміністративну панель й Meta Business Suite. • Формувати та підтримувати графіки публікацій, контролювати своєчасність і коректність розміщення контенту. • Брати участь в A/B тестуваннях контенту, форматів публікацій та підходів до дистрибуції. • Працювати з внутрішніми AI-інструментами для підтримки процесів модерації та операційних задач команди.

• Write and maintain UI microcopy including labels, tooltips, errors, and confirmations • Create emails, notifications, and other lifecycle communications • Draft task flows and onboarding steps that guide users through product experiences • Ship content quickly and iterate based on user feedback and product signals • Apply established content frameworks, guidelines, and patterns consistently • Identify and resolve gaps, inconsistencies, and edge cases in content • Partner closely with the AI Content Strategist, Product Designers, and Product Managers • Document reusable content approaches and contribute to lightweight style guides • Test and refine AI-generated content outputs and flag issues related to tone or clarity • Contribute example content for AI training and prompting

• Lead and support in evolving content strategy across all platforms • Develop and scale high-performing content systems • Bring a deep understanding of social media performance • Define and evolve brand voice, tone, and editorial standards • Lead the development of creative campaigns from concept through execution • Build, mentor, and manage high-performing content and editorial teams • Establish and scale user-generated content programs • Leverage deep SEO expertise to drive organic growth • Use data and insights to refine strategy and optimize performance • Partner cross-functionally with marketing, product, growth, and leadership teams