• Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time • Create platform-native content, including short-form video, visuals, and storytelling posts • Develop a recognizable and consistent brand presence across social channels • Experiment with tone, format, and narrative • Monitor engagement and performance, using insights to refine content direction • Consult on executive social media strategy • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables) • Own promotional content and campaigns to drive attendance and engagement for live webinars • Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web • Build repeatable webinar series over time • Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life • Help define how the Blackthorn brand shows up through content and media across owned channels • Translate company strategy, product value, and customer insight into clear, compelling narratives • Apply and evolve brand voice and tone through real-world content • Bring forward creative ideas, content series, and new formats — and test what resonates • Develop hypotheses around content formats, narratives, and channels • Launch experiments with clear goals and success metrics • Analyze results and turn insights into actionable recommendations • Help evolve content direction based on real-world performance

• Tranlation: Translate English versions of math problems (elementary level) into French, ensuring localized expressions and linguistic accuracy. • Proofreading and Editing: Review and edit translated French math problems (elementary level), ensuring linguistic accuracy and professionalism, while adapting 'word problems' to align with local French context. • Research Support: Adjust the curriculum/questions of France’s Xueersi (S-Math) program by referring to official documents such as local French math textbooks and exam questions (elementary level).

• AI Brand Identity Development • AI Content Creation (Core Output) • Social-Optimized Creative • Collaboration With the Agency Team

• Remain up-to-date on BACB pre-and post-certification requirements for credentialing and professional development. • Update existing assessments and courses based on credentialing authority changes, user feedback, editorial feedback, and updates to course creation standards. • Create new assessments and courses to be utilized across our customer base by behavior technicians, behavior analysts, and trainees, within scope of competence. • Design assessment strategies that verify learning rather than just completion (application questions, case studies, performance demonstrations). • Assist as needed in the development of requested regulatory compliance courses to meet customer needs. • Work directly with Director, Clinical Training & CR Institute and content development team to ensure coursework meets industry standards. • Collaborate with other Subject Matter Experts (internal or contracted) to design and create assessments and courses for related services providers. • Review and edit new and existing courses as assigned. • Work as part of the content creation team to continuously improve our educational offerings, integrate new technologies, and provide the best-in-market experience to our end users.