Content Strategy Manager
Location
United States
Posted
2 days ago
Salary
$15 - $163K / year
Seniority
Lead
No structured requirement data.
Job Description
Content Strategy Manager
Driven Brands Inc.
Role Description ATI is modernizing. We are transforming how we train, coach, and support automotive shop owners across the country, and we need someone who can build the content engine that powers that transformation. This is a senior individual contributor role with significant strategic ownership. You will set the direction, do the work, and show up in the room as an ATI expert. No playbook is handed to you. You build it. This role sits at the intersection of content strategy, member communications, learning design, and digital platform ownership. You will lead the development and delivery of ATI's training programs, peer group curriculum, and coaching support content, while simultaneously owning the strategy and overhaul of ATI's public-facing website and member portal. The member portal is ATI's operational hub where members and coaches track weekly performance data to manage and grow their automotive and collision businesses. Modernizing that experience is a top priority. Content placed into ATI's learning management system will be managed by a peer to this role. Your focus is on creating that content and ensuring it reflects ATI's standards, as well as owning the digital environments where members and prospective members interact with ATI directly. Qualifications - 8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field - Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight - Experience creating both in-person and digital on-demand learning or content programs - Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program. - Comfortable presenting and facilitating to senior executive audiences, peer groups, and live workshop settings - Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements - Strong written communication skills. Every piece of content you create carries the ATI brand. Requirements - Experience in automotive aftermarket, franchise, skilled trades, or professional services industries (strongly preferred) - Background in coaching or consulting environments, peer advisory groups, or professional development programming (strongly preferred) - Familiarity with member portals, performance dashboards, or data-driven member experience platforms (strongly preferred) - Comfort with content governance, site taxonomy, and working alongside UX and technology partners to define platform requirements (strongly preferred) - Experience with tools such as Articulate 360, Adobe Creative Suite, or similar content development platforms (strongly preferred) - Coordinate execution across internal teams and external partners including technology vendors, finance, ATI partnerships, and member experience teams - Define and enforce content governance, site taxonomy, and information architecture for both platforms to ensure a consistent and intuitive member experience - Stay current on digital platform capabilities, member portal tools, and data visualization trends to inform forward-looking vendor and build recommendations Benefits - Compensation Range: $15.00 - $163,000.00 - Compensation Frequency: Annual - Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. - Supplemental pay types may include commissions or bonus incentives, depending on the role. - Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. - Get early access to 50% of your earned wages at any time through our myFlexPay program.
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