• Drive growth across an e-commerce client through conversion optimization, SEO, automations, and landing pages • Enhance a creative agency’s digital presence, inbound leads, pipeline, authority, and partnerships • Execute growth across two businesses focusing on CRO, SEO, and automation • Clarify offer architecture and improve service pages for the creative agency • Establish a consistent inbound engine with content plans and lead generation strategies

• Define project scope, goals, timelines, and budgets for website initiatives, including new product launches, redesigns, and feature enhancements. • Create detailed project plans, assign tasks, and manage resources using tools like Asana or Jira to ensure on-time and on-budget delivery. • Coordinate with internal stakeholders (marketing, sales, operations, content) and external vendors (developers, designers) to align on requirements and resolve issues. • Oversee the full product lifecycle from kickoff and wireframing through development, testing, launch, and post-launch optimization. • Monitor project progress, risks, and dependencies, providing regular status updates and reports to leadership. • Ensure website projects meet technical standards (e.g., responsiveness, speed, SEO best practices) and business objectives (e.g., conversion rate improvement). • Facilitate user testing, gather feedback, and iterate on designs and functionality to enhance customer experience. • Manage content migration, integration with e-commerce tools (Shopify), and third-party systems during site updates. • Track key website metrics post-launch (traffic, bounce rate, conversions) and recommend ongoing improvements. • Maintain project documentation, SOPs, and knowledge base for web processes to support team scalability. • Demonstrate high agency in decision-making, prioritization, delegation, and raising standards to drive project excellence and team performance. • Identify opportunities to implement AI-driven automation in web workflows, tools, and processes to increase efficiency and scalability.

• Lead all DTC workstreams to support our 4/7 launch • Own hitting at least $50k in DTC revenue in month one • Build systems to drive 10 to 20% month over month growth • Own DTC revenue forecasting, growth planning, and performance pacing • Own DTC budget management, channel spend, and return on investment • Partner with Ops and leadership to manage contribution margins and channel level profitability • Own Shopify end-to-end • Build conversion focused PDPs, bundles, and merchandising • Partner closely with brand and creative to bring launches to life • Build and optimize subscription from day one • Design gifting experiences, bundles, and seasonal programs • Build loyalty, referral, and community driven commerce programs • Lead performance marketing strategy and execution • Own the full digital growth stack including paid social, search, affiliate, creators, marketplaces, email, SMS, and emerging channels • Manage agencies or freelancers as needed • Build dashboards and reporting across site, marketing, and retention • Use customer insights to inform site optimization, retention programs, and product improvements

• Monitor key platforms such as Shopify, Pipedrive, Zendesk, Google Drive, Zapier, QuickBooks, and ShipStation for performance issues, downtime, or integration errors, and resolve them promptly. • Develop, manage, and optimize integrations between systems such as connecting Shopify to Pipedrive via APIs or webhooks to enable real-time data sharing and workflow automation. • Provide general IT and system support, including user assistance, software configuration, and basic cybersecurity measures. • Collaborate with team members to identify integration opportunities and automate recurring processes using tools like Zapier. • Document all integrations, troubleshooting processes, and resolutions for future reference and scalability.