• Orchestrate the end-to-end execution of all major shop campaigns • Design cohesive customer journeys • Align cross-functional initiatives • Build, launch, and continuously optimize landing pages • Analyze platform data on campaigns and launches • Integrate generative AI workflows • Act as a strategic bridge between teams

• Supports the advancement of core and innovation product experiences across the prospective student journey. • Own day-to-day optimization, testing, and experience QA of core digital experiences. • Define and drive A/B testing and experimentation opportunities. • Lead the optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints. • Develop and deliver regular performance reporting, translating insights into clear recommendations. • Contribute to the development of the innovation roadmap. • Partner on the design, rollout, and measurement of new digital product experiences and pilots. • Provides leadership through influence and expertise.

• Live teaching & practical training: You design interactive online live sessions and convey practical knowledge from day-to-day digital marketing — especially in the areas of content development, SEO, CRM marketing and automation. • Curriculum implementation & didactics: You prepare content methodically and pedagogically along predefined modules — from kick-off and setup through content planning and SEO fundamentals to CRM usage, data protection and hands-on implementation. • Teaching current professional topics: You explain practical topics such as content strategy, AI-assisted content production, multimedia campaign formats, keyword research, on-page and off-page SEO, technical SEO and CRM-related marketing processes. • Law, data protection & marketing compliance: You teach the relevant basics of GDPR, rights, contracts and compliance in the marketing context and help present these topics in an understandable, application-oriented way. • Learner support & exam preparation: You provide orientation, motivate, explain, repeat and simplify — ensuring our participants gain the confidence needed for practical projects, exams and their career entry. • Quality assurance & feedback: You provide didactic and content feedback, contribute to the further development of our teaching formats and actively shape our digital learning processes. • Team collaboration: You work closely with colleagues from the teaching team, share knowledge and help build a strong, modern learning environment.

• Live-Unterricht & Praxisvermittlung: Du gestaltest interaktive Online-Live-Sessions und vermittelst Fachwissen aus dem Performance-Marketing-Alltag – insbesondere in den Bereichen Social Media Advertising, SEA, alternative Paid-Kanäle und kanalübergreifende Kampagnenlogik. • Curriculum-Umsetzung & Didaktik: Du bereitest Inhalte entlang vorgegebener Module methodisch sinnvoll auf – von Kick-off und Tool-Setup über Kampagnenaufbau bis hin zu Optimierung, Funnel-Analyse und Conversion-Steigerung. • Vermittlung aktueller Performance-Themen: Du erklärst praxisnah Themen wie Meta Ads, YouTube Ads, TikTok Ads, Kampagnenstruktur, Anzeigenoptimierung, Landing Pages, A/B-Testing, mobile Optimierung sowie Grundlagen von Influencer- und Community-Marketing. • Teilnehmendenbegleitung & Prüfungsvorbereitung: Du gibst Orientierung, motivierst, erklärst, wiederholst, vereinfachst – und sorgst dafür, dass unsere Teilnehmer die nötige Sicherheit für Praxisprojekte, Prüfungen und ihren Berufseinstieg gewinnen. • Qualitätssicherung & Feedback: Du gibst didaktisches und inhaltliches Feedback zurück, wirkst an der Weiterentwicklung unserer Lehrformate mit und gestaltest unsere digitalen Lernprozesse aktiv mit. • Zusammenarbeit im Team: Du arbeitest eng mit Kolleg aus dem Dozent zusammen, tauschst Wissen aus und trägst dazu bei, eine starke und moderne Lernumgebung aufzubauen.