• Live teaching & practical training: You design interactive online live sessions and convey practical knowledge from day-to-day digital marketing — especially in the areas of content development, SEO, CRM marketing and automation. • Curriculum implementation & didactics: You prepare content methodically and pedagogically along predefined modules — from kick-off and setup through content planning and SEO fundamentals to CRM usage, data protection and hands-on implementation. • Teaching current professional topics: You explain practical topics such as content strategy, AI-assisted content production, multimedia campaign formats, keyword research, on-page and off-page SEO, technical SEO and CRM-related marketing processes. • Law, data protection & marketing compliance: You teach the relevant basics of GDPR, rights, contracts and compliance in the marketing context and help present these topics in an understandable, application-oriented way. • Learner support & exam preparation: You provide orientation, motivate, explain, repeat and simplify — ensuring our participants gain the confidence needed for practical projects, exams and their career entry. • Quality assurance & feedback: You provide didactic and content feedback, contribute to the further development of our teaching formats and actively shape our digital learning processes. • Team collaboration: You work closely with colleagues from the teaching team, share knowledge and help build a strong, modern learning environment.

• Live-Unterricht & Praxisvermittlung: Du gestaltest interaktive Online-Live-Sessions und vermittelst Fachwissen aus dem Performance-Marketing-Alltag – insbesondere in den Bereichen Social Media Advertising, SEA, alternative Paid-Kanäle und kanalübergreifende Kampagnenlogik. • Curriculum-Umsetzung & Didaktik: Du bereitest Inhalte entlang vorgegebener Module methodisch sinnvoll auf – von Kick-off und Tool-Setup über Kampagnenaufbau bis hin zu Optimierung, Funnel-Analyse und Conversion-Steigerung. • Vermittlung aktueller Performance-Themen: Du erklärst praxisnah Themen wie Meta Ads, YouTube Ads, TikTok Ads, Kampagnenstruktur, Anzeigenoptimierung, Landing Pages, A/B-Testing, mobile Optimierung sowie Grundlagen von Influencer- und Community-Marketing. • Teilnehmendenbegleitung & Prüfungsvorbereitung: Du gibst Orientierung, motivierst, erklärst, wiederholst, vereinfachst – und sorgst dafür, dass unsere Teilnehmer die nötige Sicherheit für Praxisprojekte, Prüfungen und ihren Berufseinstieg gewinnen. • Qualitätssicherung & Feedback: Du gibst didaktisches und inhaltliches Feedback zurück, wirkst an der Weiterentwicklung unserer Lehrformate mit und gestaltest unsere digitalen Lernprozesse aktiv mit. • Zusammenarbeit im Team: Du arbeitest eng mit Kolleg aus dem Dozent zusammen, tauschst Wissen aus und trägst dazu bei, eine starke und moderne Lernumgebung aufzubauen.

• Ecommerce Page Design • Create ecommerce concepts and designs for homepages, product detail pages (PDPs), collection pages, navigation systems, cart experiences, checkout experiences, and promotional landing pages • Create page concepts in Figma • Build reusable design systems and components • Create conversion-focused layouts • Produce client-ready deliverables • Iterate designs based on feedback • Create supporting assets such as product listing images, comparison tables, trust-building sections, feature highlights, benefits-focused visual content, and mobile-first ecommerce experiences • Understand the commercial objectives behind client projects • Apply ecommerce and conversion best practices to design work • Contribute ideas and recommendations during project execution • Identify opportunities to improve customer experience and conversion • Challenge assumptions constructively when appropriate • Help evolve concepts beyond the initial brief where beneficial • Work closely with Peter on active client projects • Translate strategy into practical design outputs • Review competitor examples and inspiration • Support rapid delivery across multiple client accounts

Role Description We're looking for a results-driven Marketing Expert to help grow our Shopify Apps and SaaS products. This role is for someone who understands growth marketing, customer acquisition, product positioning, affiliate marketing, and SaaS growth strategies. If you've successfully marketed Shopify apps, SaaS products, WordPress plugins, or digital products before, we'd love to hear from you. Qualifications - Proven experience marketing SaaS products - Strong understanding of digital marketing - Experience with SEO and content marketing - Experience with paid advertising - Strong analytical and problem-solving skills - Excellent communication skills Requirements - Create and execute growth marketing strategies - Increase Shopify app installs and SaaS signups - Build and manage affiliate partnerships - Plan and execute content marketing campaigns - Improve SEO and organic traffic - Run and optimize paid ads (Meta, Google, Reddit, LinkedIn) - Create email marketing campaigns - Analyze funnels and improve conversion rates - Discover new growth opportunities and acquisition channels