Role Description This role is all about generating employment or consumer class action case leads in California by identifying and engaging potential class representatives (plaintiffs) tied to large employers with repeated labor code violations. You’ll blend lead generation, investigative research, outreach, and intake coordination to uncover strong opportunities and move them toward signed representation. Social media is a tool in the toolkit, but the work is closer to a hybrid of recruiter, investigator, and intake specialist than a traditional marketer. If you like problem-solving, digging for signals others miss, and being measured on real outcomes (not vanity metrics), you’ll thrive here. - Build and own a repeatable pipeline that consistently produces qualified California employment and consumer law class action plaintiff leads - Experience with lead generation. - Experienced or knowledgeable about implementing CRM systems and call platforms, as well as creating spreadsheets and online databases. - Identify target employers and potential class member communities using creative sourcing, online research, and investigative methods - Conduct high-volume, professional outreach via phone, email, direct messages, and other channels to engage potential plaintiffs - Pre-qualify leads by asking the right questions, capturing critical details, and coordinating intake steps with the legal team - Track all outreach, follow-ups, and outcomes in CRM systems and spreadsheets with tight organization and clean notes - Develop and test new outreach strategies weekly (scripts, channels, lists, targeting angles) to improve lead quality and conversion - Use social platforms (LinkedIn, Facebook, Reddit, Instagram) strategically to identify leads and open conversations, not to “manage” a brand account - Handle sensitive and confidential information with discretion, professionalism, and care - Report on activity and results with a focus on what converts: qualified intakes, signed clients, and lessons learned Qualifications - Strong English communication skills (written and verbal) and confidence speaking with new people - Comfort with cold outreach, follow-ups, and phone calls as a core part of your day - Proven ability to research independently and connect dots using online sources and databases - Experience in at least one: lead generation, prospecting, recruiting/sourcing, intake coordination, investigative work, or outreach-heavy roles - Experience using CRMs, call tools, spreadsheets, and online research workflows - Self-directed work style: you can plan your day, prioritize leads, and operate with minimal supervision - Professional judgment with confidential and sensitive information Requirements - Prior experience in legal intake, class action outreach, plaintiff-side employment law/consumer law, or private investigations - Familiarity with California employment or consumer law or class action litigation concepts - Experience sourcing employee contact information and/or using investigative databases - Light performance marketing or outreach scripting experience (testing angles, improving conversion) Benefits - Access to a $200K+ perk marketplace with discounts on 150+ global services. - Option to withdraw up to 50% of approved earnings before payday.

• Make outbound calls, send targeted emails, and engage prospects through social selling and marketing follow-ups. • Build and manage a pipeline of qualified prospects — from cold contact through to a booked introductory meeting. • Own your KPIs and pipeline metrics — we want someone who thrives on hitting targets and holds themselves accountable. • Qualify leads and seamlessly hand off booked meetings to Account Executives for closing. • Work directly with leadership to develop and refine outbound strategies.

• Визначення та уточнення ICP разом з BDM • Пошук лідів у LinkedIn Sales Navigator та інших каналах • Аналіз компаній і виявлення сигналів для персоналізації • Кваліфікація LinkedIn-профілів • Прогрів лідів до SQL і їх передача BDM • Запити на з'єднання в LinkedIn + InMail • Холодні email-розсилки • Ведення follow-up • Ручна персоналізація кожного повідомлення • ICP-скринінг • Handover SQL до BDM з брифом по ліду • Внесення та підтримання даних у CRM • Щотижневий звіт по воронці

Role Description This is a remote position. Visual Marketing Australia (VMA) is seeking an experienced Google Ads & Lead Generation Specialist to manage and optimise both our internal marketing campaigns and a portfolio of client accounts. We are looking for a results-driven professional with a strong understanding of Google Ads, conversion tracking, analytics, and lead generation strategies. This role is ideal for someone who can not only drive traffic but also generate high-quality leads and measurable ROI. Qualifications - Current Google Ads Certification (Essential) - Strong experience with Google Ads Search, Performance Max & Remarketing Campaigns - Advanced knowledge of Google Tag Manager (GTM) and Google Analytics 4 (GA4) - Experience implementing conversion tracking, enhanced conversions, call tracking and event tracking - Proven lead generation and campaign optimisation experience - Excellent written and verbal English communication skills - Ability to manage multiple client accounts and provide performance reporting - Meta Ads experience highly desirable Requirements - Meta Ads Manager, Pixel & Conversion API - Landing page optimisation - CRM integration experience - Agency experience Benefits - A proactive, data-driven marketer - Strong analytical and problem-solving skills - Ability to work independently and meet deadlines - Focus on lead quality, conversion rates and ROI Company Description Join a growing Australian digital marketing agency and help deliver exceptional results for businesses across Australia.