• Marketing operations strategy, roadmap, and day-to-day execution across HubSpot, Salesforce, Webflow, analytics, attribution, automation, and reporting systems. • Campaign operations workflows for launches, events, partner programs, lifecycle campaigns, paid programs, and content distribution. • Funnel reporting across self-serve, PQL, MQL, sales handoff, pipeline, and revenue influence. • Lead routing, scoring, segmentation, lifecycle automation, source attribution, and data quality processes. • Weekly and monthly marketing operating reviews, including dashboards, performance readouts, and decision-ready reporting for leadership. • Cross-functional operating rhythm with RevOps, Sales, Finance, Product, and Data so marketing metrics are trusted and actionable. • QA processes for campaign tracking, forms, landing pages, UTMs, CRM fields, lifecycle workflows, and handoff rules. • Documentation for definitions, workflows, attribution logic, launch checklists, and source-of-truth reporting.

Chief Marketing Officer (CMO) Location: New York, NY Bubble Skincare | New York, NY (4 days/week in office) | Reports to Founder & CEO  Compensation: $200,000.00-$300,000.00 The Role Bubble is hiring its Chief Marketing Officer to lead the brand's next chapter of growth. This is a senior, enterprise-level leadership role with full ownership of marketing strategy, brand, creator and social, retail demand, performance, PR, consumer insights, and team. The CMO will be a core strategic partner to the Founder & CEO and will lead one of the most consequential functions in the company. About Bubble Bubble is one of the most disruptive skincare brands of the last decade. Dermatologist-developed, clinically credible, culturally relevant, and built on one of the most engaged communities in beauty. We have meaningful national retail distribution, strong brand awareness, category-leading products, and real scale already achieved. We are now entering our most important chapter yet: evolving from breakout success into enduring category leader. What You'll Own Enterprise Growth Strategy Lead the marketing strategy that takes Bubble from $150M+ to $500M+ and beyond. Own accountability to revenue, market share, household penetration, profitability, and long-term enterprise value. Build the multi-year roadmap and the operating cadence that delivers it. Partner cross-functionally with Commercial, Product, Finance, Operations, and Creative to translate strategy into measurable growth. Evolve the marketing organization, channel mix, media strategy, and operational rigor as scale increases. Brand Positioning and Audience Evolution Sharpen Bubble's positioning for its next era. Define a clearer, more powerful reason to choose Bubble at this stage of the brand's growth. Expand relevance with broader audiences and household decision-makers without diluting loyalty with the loved core. Translate Bubble's dermatologist-developed credentials into modern, differentiated, emotionally resonant brand communication. Creator, Social, and Cultural Relevance Build a best-in-class creator ecosystem. Make Bubble one of the most relevant, talked-about, and shared skincare brands in culture. Oversee a social strategy that drives both attention and demand, and that sets the standard for the category. Retail Demand and Omnichannel Performance Partner closely with Commercial leadership to accelerate brand productivity across national retail partners. Build retailer-facing marketing plans tied to measurable growth outcomes. Turn launches, campaigns, merchandising moments, and shopper marketing into compounding revenue impact. Hold accountability for sell-through and velocity in tandem with the Commercial team. Performance Marketing, Lifecycle, and Conversion Own the full demand engine across paid media, lifecycle, CRM, and conversion. Pair brand love with a disciplined funnel. Build a performance practice that is sophisticated, accountable, and integrated with brand work rather than in tension with it. Innovation Commercialization Lead world-class go-to-market execution across every new launch and hero product. Ensure each innovation lands with clarity, excitement, and commercial strength. Marketing Organization and Talent Build, mentor, and upgrade a world-class modern marketing organization. Set the cultural tone for what excellence looks like inside Bubble. Raise standards, pace, accountability, and talent density. Hold full authority over org design, leveling, hiring, and team composition. Consumer Insights, Analytics, and ROI Build a data-driven decision culture grounded in real consumer understanding. Use retail data, syndicated panels, consumer research, testing, and analytics to optimize growth. Pair creativity with rigor; neither is sufficient alone. External Brand Representation Serve as a senior external face of the brand with retailers, the press, the dermatology community, the creator ecosystem, and the broader industry. Who You Are Required - 15+ years in consumer marketing, with a meaningful portion in senior leadership roles - Direct, hands-on experience helping scale a consumer brand from $150M+ toward $500M+, with clear ownership of the marketing strategy that drove that growth - Proven ability to drive brand equity and revenue growth in tandem, not at the expense of one another - Deep expertise across the full modern marketing stack: brand strategy, creators, social, PR, retail and shopper marketing, lifecycle, performance media, community, and innovation commercialization - Strong commercial acumen and full comfort owning growth outcomes alongside Commercial leadership - Track record building and leading high-performing teams of 25+, attracting elite talent, and developing future leaders - Sophisticated judgment about when to use brand to drive performance, and when to use performance to build brand - Comfort and skill operating as a peer to a strong Executive Creative function, partnering rather than absorbing - Sharp instincts paired with sharp data fluency - High urgency, high standards, builder mentality, allergic to mediocrity - Prior CMO or SVP-level marketing experience at a fast-growth consumer business Strongly preferred - Skincare, beauty, personal care, wellness, or adjacent lifestyle categories - Experience marketing brands with scientific, clinical, dermatological, or healthcare credibility - Omnichannel retail experience across national mass and specialty partners - Experience modernizing or broadening the audience of a youthful brand - Experience operating successfully inside founder-led companies - International scaling experience Leadership Traits Ambitious. Commercially sharp. Highly accountable. Consumer-obsessed. Fast-moving. Data-driven. A strong people leader. Comfortable with healthy debate. Builder mentality. Hands-on when needed. Why This Role - Already scaled brand with significant whitespace ahead - Exceptional product quality and a community moat unmatched in the category - Meaningful national retail footprint already established - Founder-led company with speed, conviction, and ambition - The chance to build one of the defining skincare brands of the next decade

• Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning • Develop and protect brand guidelines across every channel and touchpoint • Craft the narratives that make CodePath the category-defining name in AI-native tech education • Tell the optimistic story about CodePath and AI that makes people care, not just click • Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants • Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences • Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step • Develop repeatable campaign playbooks so every launch doesn't start from scratch • Set the overall growth strategy and marketing roadmap aligned with company goals • Provide strategic direction across paid acquisition channels like Meta and Google • Allocate budget and resources across channels based on performance and strategic priority • Identify and test new growth channels and partnerships • Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers • Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement • Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners • Turn learner and alumni outcomes into proof that helps close university and enterprise deals • Lead and grow the marketing team: hire A-players, set high standards, and develop talent • Foster a culture of speed, ownership, and creative excellence • Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops • Build scalable systems and workflows so the team moves fast without breaking things • Collaborate cross-functionally with program, product, enrollment, and development

• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and execute the work, especially in the early stage. • Develop and execute online and offline campaigns (content, email, events, partnerships, conferences). • Lead top-of-funnel lead generation in collaboration with sales and leadership. • Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities. • Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact). • Continuously experiment, iterate, and improve messaging and channels based on performance data. • Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. • Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. • Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales-enablement tools, and prospect documents. • Create pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. • Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. • Secure coverage in psychiatric and health-tech publications, and manage the founder's thought-leadership profile. • Own post-acquisition engagement with our pioneer and Flow customers, the onboarding journey beyond the first call, and community health. • Own the Zenara brand voice, visual-identity standards, and consistency across all channels and materials.