• Criar, publicar e analisar conteúdos para as redes sociais do Via Justa, com foco no crescimento da audiência e na geração de demanda; • Construir e gerenciar a estratégia de mídia paga do produto, atuando diretamente na operação e realizando interface com agência parceira ou time interno; • Testar novos canais de aquisição de forma estruturada, definindo hipóteses, conduzindo experimentos, analisando resultados e tomando decisões orientadas por dados; • Monitorar indicadores como CAC, CPL, taxa de conversão e volume de demandas geradas, reportando resultados e propondo ações de melhoria; • Elaborar e executar a estratégia de marketing do produto, contemplando posicionamento, mensagem, canais e sazonalidades; • Atuar em parceria com o time de mídia e conversão, alinhando orçamento, criativos e metas do Via Justa; • Produzir e elaborar briefings de conteúdo e copy para anúncios, publicações orgânicas, materiais de eventos e peças de atração.

• Lead end-to-end promotional strategy across new business initiatives digital products, tours, events, and memberships • Build and execute multi-channel campaigns across email, web, paid media, and external channels • Drive audience, acquisition and conversion through optimized funnels, testing, and segmentation • Partner with product, editorial, and marketing teams to align promotions with launches and content moments • Support go-to-market planning for new products, offers, and revenue streams • Identify and activate cross-sell and upsell opportunities across brands • Track performance and continuously optimize against KPIs including conversion, retention, and revenue

• Serve as the CMO's operational right hand, ensuring priorities, communications, and initiatives move forward without friction. • Manage a complex, rapidly evolving calendar, resolving conflicts and aligning priorities. • Manage a high-volume executive inbox, prioritizing requests and ensuring timely follow-through. • Draft polished communications in the CMO's voice with professionalism and accuracy. • Act as a trusted liaison between the CMO, leadership team, partners, and key stakeholders. • Handle sensitive company information with absolute discretion and sound judgment. • Keep marketing projects, campaigns, and strategic initiatives on track through effective project management, goal tracking, and cross-functional coordination. • Evaluate, implement, and master new technologies that improve team productivity. • Conduct market, competitor, and vendor research, translating findings into actionable insights. • Prepare reports, presentations, and executive summaries to support decision-making.

• We're seeking a Regional B2B Marketing Planning Specialist to operate in a highly strategic role with strong visibility and interaction across different directorates. This professional will be the main link between the industry's brand strategy and on-the-ground execution (Commercial and Trade Channel), ensuring synergy with Trade Category and Consumer. • The environment is dynamic and requires a very high capacity for self-management, resilience and adaptability to manage multiple complex projects simultaneously. More than managing processes, we seek someone with a highly relational profile, diplomatic negotiation skills for prioritization and a strong sense of commitment. The professional should be data-oriented, using traditional market tools and Artificial Intelligence (AI) focused on Growth Business to maximize measurable results. • Regional Strategic Planning: Lead the annual, tactical and financial planning for regional B2B marketing, ensuring alignment with the company's global goals; • Integrated Communication: Ensure consistency and strength of our brands' integrated communication with the industry, translating corporate guidelines into efficient regional plans; • End-to-End Connection (Synergy): Serve as the key connector between the executing end (Trade Channel and Sales Team) and the Trade Category and Consumer areas, ensuring plans make sense from sell-in to sell-out; • Executive Interface: Move confidently across different directorates, influencing decision-makers, advocating for projects and reporting on the progress of initiatives under your responsibility; • Priority Management and Organizational Resilience: Manage simultaneous, high-complexity workflows, have the analytical maturity to assess scenarios, mitigate risks, redefine priorities strategically and understand short- and long-term impacts on the business; • Market Analysis and Commercial Intelligence: Extract, cross-reference and analyze market and sales data to identify regional opportunities, design channel strategies and support directorate decisions; • Measurement and Growth Innovation: Apply Artificial Intelligence solutions to optimize Growth Business processes, as well as define clear KPIs, monitor campaign/activation performance and structure ROI reports.