Role Description We are looking for a highly skilled Performance Marketing Specialist to manage and optimize our Meta (Facebook/Instagram) and TikTok advertising campaigns for the events and ticketing industry. This is a part-time freelance opportunity requiring approximately 1 hour per day, ideal for someone experienced in scaling campaigns for events, nightlife, festivals, concerts, ticket sales, or entertainment brands. - Launch, manage, and optimize Meta & TikTok ad campaigns - Create high-converting campaign structures focused on ticket sales and ROAS - Monitor daily performance and continuously improve KPIs - Retarget website visitors and build conversion funnels - Test creatives, audiences, and campaign strategies - Work closely with the team to align campaigns with upcoming events and launches - Provide quick reporting and performance insights Qualifications - Proven experience managing Meta & TikTok Ads for: - Events - Ticket sales - Festivals / nightlife / entertainment - High-conversion e-commerce or lead generation campaigns - Strong understanding of: - Pixel tracking - Conversion optimization - Retargeting - Scaling winning campaigns - Ability to work independently with minimal supervision - Strong analytical mindset and performance-driven approach - Experience with creative testing and viral TikTok-style ads is a strong plus Requirements - Top-level, proactive, and results-oriented individual - Understanding of how to generate ticket sales and maximize campaign profitability Benefits - Part-time / freelance - Around 1 hour per day - Flexible schedule - Long-term collaboration possible

• Own the strategic direction of complex Paid Search setups and international client accounts • Develop and evolve cross-channel Paid Search and full-funnel strategies • Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability • Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights • Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined • Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders • Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development • Enable, mentor, and support team members in their day-to-day operational work • Lead pitches, client presentations, and internal knowledge-sharing formats

• Own Pipeline : Full accountability for qualified leads with target of 600/month (doubling current volume) and clear ROI tracking • Scale Proven Channels : Optimize and expand what's already working, Meta ads, Google ads, and organic search • Build New Channels : Create outbound lists and sequences, influencer partnerships, webinars, and event presence from scratch • Ship Weekly Experiments : Test new ads, audiences, copy angles, and sequences at rapid pace • Customer Discovery : Deeply understand Jobs-to-be-Done, channels, and hooks for architects and engineers • Attribution & Reporting : Set up tracking, build reports, and tell coherent stories from messy data to guide decisions

• Керувати рекламними кампаніями у Meta, Google та експериментувати з іншими каналами як Youtube, Tik Tok, LinkedIn, Snapchat та інші • Аналізувати воронку від першого кліку до оплати та запускати експерименти (квізи, лендінги, флоу) • Працювати з retention, реактивацією користувачів • Ініціювати нові канали залучення та розвивати SEO-напрям • Брати участь у розвитку та просуванні напрямків extension і auto-apply • Аналізувати юніт-економіку в кабінетах та дашбордах • Використовувати дані опитувань та інтерв'ю з користувачами для створення нових ціннісних пропозицій