• Oversee and optimize active campaigns (Meta Ads, cold email, LinkedIn) • Track and improve KPIs such as CPL, conversion rates, booked calls, and ROI • Coordinate with internal teams (GTM, Strategy, CSMs, SDRs, Creative) • Review and optimize Meta ad creatives (hooks, headlines, CTAs) • Ensure smooth workflows, timelines, and documentation in ClickUp / CRM

Title: Associate Director, Paid Search Location: New York United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Role Overview The Associate Director, Paid Search is responsible for overseeing the day-to-day management, optimization, and performance of paid search programs. This role translates client business objectives into strong paid search execution, ensuring campaigns are properly planned, launched, managed, measured, and optimized. The Associate Director partners with Directors and Senior Directors on strategic initiatives while owning tactical implementation, performance analysis, client communication, financial stewardship, and junior team development. A successful candidate will bring strong paid search expertise, analytical rigor, attention to detail, and the ability to turn performance data into clear recommendations. This role requires someone who can manage complexity, lead junior team members, identify growth opportunities, and help clients understand how paid search contributes to broader business and retail performance goals. Key Responsibilities - Paid Search Planning & Strategy: Partner with senior leads to develop paid search plans aligned to client business goals, campaign objectives, retail priorities, and performance KPIs. Translate strategic direction into actionable campaign structures, testing plans, audience approaches, bidding strategies, and budget recommendations. - Campaign Management & Optimization: Oversee day-to-day paid search execution across Google Ads, Microsoft Ads, SA360, and other relevant platforms. Ensure campaigns are launched accurately, optimized regularly, and managed against performance goals such as revenue, ROAS, CPA, conversion rate, traffic quality, and customer acquisition. - Retail & Ecommerce Performance: Manage paid search programs with an understanding of retail and ecommerce dynamics, including promotions, seasonality, product/category performance, inventory signals, shopping campaigns, Performance Max, and feed-based optimization. - Data Analysis & Insights: Analyze campaign, platform, site, and business performance data to identify trends, risks, and opportunities. Translate reporting into clear insights, explaining what happened, why it happened, what it means, and what should happen next. - Testing & Innovation: Develop and manage test-and-learn agendas across bidding, keywords, match types, creative, shopping formats, landing pages, automation, AI-powered campaign types, and measurement approaches. Evaluate new platform features and betas based on client relevance and business value. - Client Communication: Serve as a key day-to-day client contact for paid search performance, campaign updates, reporting, optimization recommendations, and issue resolution. Present plans, results, insights, and next steps clearly to clients and internal stakeholders. - Team Leadership: Manage, mentor, and train junior team members. Assign work, review deliverables, provide feedback, and ensure consistent executional quality across campaign builds, optimizations, reporting, pacing, and QA. - Financial Management: Oversee budget pacing, forecasting, billing inputs, and investment allocation across paid search campaigns. Identify risks related to overspend, underdelivery, inefficiency, or shifting business conditions, and recommend corrective action. - Quality Assurance & Operations: Act as a quality assurance lead for campaign launches, account changes, tracking, reporting, deliverables, and client-facing materials. Ensure work follows platform best practices, client requirements, naming conventions, trafficking standards, and measurement protocols. - Cross-Team Collaboration & Thought Leadership: Work with broader investment, strategy, analytics, retail media, social, programmatic, creative, and commerce teams to ensure paid search is connected to broader media and business priorities. Contribute to POVs, best practices, platform updates, and client education materials. Qualifications - Relevant post-secondary education, training, or equivalent experience. - 5-7 years of relevant paid search experience, preferably with retail, ecommerce, or performance-driven accounts. - 2+ years of experience managing, mentoring, or overseeing junior team members. - Strong hands-on experience with Google Ads and Microsoft Ads. - Experience with bid management platforms such as SA360, Skai, Marin, or similar tools. - Experience managing shopping campaigns, Performance Max, AI-powered campaign formats, and product/feed-based search programs. - Strong understanding of paid search campaign management, keyword strategy, match types, bidding, budgets, QA, optimization, and measurement best practices. - Experience with analytics platforms such as Google Analytics, Adobe Analytics, or similar tools. - Ability to analyze data and translate findings into actionable recommendations. - Experience managing budgets, pacing, forecasting, reporting, and performance readouts. - Familiarity with search retargeting, retail media, social, video, and broader digital advertising opportunities. - Experience troubleshooting conversion tracking, site tags, feeds, or platform measurement issues. - Comfort using scripts, automation, or workflow tools to improve account management efficiency. - Strong communication and presentation skills, both written and verbal. - Ability to manage multiple projects, timelines, stakeholders, and priorities in a fast-paced agency environment. - Strong management, mentorship, coaching, and team development skills. - Proactive, detail-oriented, commercially minded, and comfortable making recommendations. - Test, learn, and scale mindset. Preferred Certifications - Google Ads Search Certification - Microsoft Advertising Certification - Google Search Ads 360 Certification - Google Ads Shopping Certification - AI-Powered Shopping Ads Certification - AI-Powered Performance Ads Certification - Google Analytics Certification This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $90,000-$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs

Role Description This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing organization focused on driving measurable business growth through data-driven digital marketing and paid media strategies. As the company continues expanding its marketing efforts, they are seeking a PPC Specialist to manage, optimize, and scale paid advertising campaigns while leveraging modern AI-enabled workflows to improve efficiency and performance. This role offers the opportunity to work closely with marketing, content, and design teams to create high-performing campaigns that generate meaningful business results. The PPC Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns with a primary focus on Google Ads. The PPC Specialist will oversee campaign performance, conversion tracking, landing page optimization, reporting, and AI-enabled process improvements while collaborating with cross-functional teams to maximize return on investment. This role is ideal for a data-driven marketer who enjoys campaign strategy, performance analysis, conversion optimization, and continuous experimentation. Location: Fully Remote | 9:00 AM - 5:00 PM EST Key Responsibilities - Campaign Setup & Management - Plan, configure, and launch Google Ads campaigns across Search, Display, Shopping, and Performance Max. - Manage campaign budgets, bidding strategies, and account structures to maximize ROI. - Implement and maintain tracking through Google Tag Manager and advertising pixels. - Monitor campaign performance and make data-driven optimizations. - Support Meta Ads campaigns as business needs require. - Landing Page & Conversion Optimization - Collaborate with design and content teams to develop high-converting landing pages. - Apply conversion rate optimization principles to improve campaign performance. - Conduct A/B testing across creatives, messaging, targeting, and landing pages. - Continuously optimize user journeys to improve conversions and lead quality. - Analytics & Reporting - Monitor campaign performance using GA4 and advertising platform reporting tools. - Develop recurring performance reports and actionable recommendations. - Analyze trends, anomalies, and opportunities to improve campaign outcomes. - Provide insights that support ongoing optimization efforts. - Process & AI Integration - Utilize AI tools to improve campaign setup, optimization, ad copy generation, and reporting. - Develop automated workflows that improve campaign monitoring and reporting efficiency. - Research emerging tools, technologies, and best practices in paid media. - Continuously improve processes through automation and AI-assisted workflows. - Client & Cross-Functional Collaboration - Communicate campaign performance, recommendations, and results to stakeholders. - Collaborate with marketing, content, and design teams to align campaign execution with business objectives. - Support team development by sharing PPC knowledge and best practices. - Contribute to strategic discussions related to campaign growth and performance. Qualifications - 3–5 years of experience managing PPC campaigns with a primary focus on Google Ads. - Hands-on experience managing Google Ads Search, Display, Shopping, and Performance Max campaigns. - Experience implementing and managing tracking through Google Tag Manager and advertising pixels. - Experience using GA4 and analytics platforms to evaluate campaign performance. - Experience conducting A/B testing and conversion optimization initiatives. - Experience supporting paid media campaigns across multiple channels. - Experience with Meta Ads is preferred. - Experience working with Shopify and landing page optimization is a strong plus. - Experience communicating campaign performance to stakeholders or clients is a plus. Requirements - Strong Google Ads campaign management expertise. - Strong understanding of paid media strategy and performance optimization. - Strong knowledge of Google Tag Manager, conversion tracking, and advertising pixels. - Strong analytical skills with the ability to interpret performance data and identify opportunities. - Strong understanding of conversion rate optimization methodologies. - Ability to create actionable reporting and performance recommendations. - Familiarity with Shopify and landing page optimization best practices. - Ability to leverage AI tools for campaign optimization, workflow automation, and reporting. - Strong problem-solving and troubleshooting abilities. - Strong attention to detail and commitment to campaign accuracy. - Ability to collaborate effectively with cross-functional teams. What Success Looks Like - Paid media campaigns consistently achieve or exceed KPI, ROI, and conversion goals. - Tracking and reporting remain accurate, reliable, and delivered on time. - AI-enabled workflows improve efficiency and reduce manual effort. - Landing pages effectively support campaign objectives and conversion goals. - Campaign performance insights contribute to improved business outcomes. - Stakeholders receive clear, actionable communication regarding campaign performance. Opportunity This is an opportunity to take ownership of paid media performance within a growing organization while working alongside cross-functional teams and leveraging AI-enabled marketing workflows. The PPC Specialist will play a key role in driving growth through strategic campaign execution, conversion optimization, and performance analysis. High performers will have opportunities to expand into broader digital marketing and media leadership responsibilities. Application Process To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets

Role Description The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. The Paid Search Manager will be responsible for planning, implementing, and optimising paid search campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results. Key Responsibilities - Develop and execute paid search strategies aligned with client goals and objectives. - Manage all aspects of paid search campaigns, including campaign setup, optimisation, monitoring, weekly reports, and performance analysis. - Collaborate with clients, internal planning teams and platform reps to drive best in class performance. - Attend and represent the team at regular external and internal client meetings. - Work closely with the Account Director, and oversee the Account Executive, to deliver strong strategic approaches and adhere to Dentsu’s QA policies and procedures. - Actively mentor and empower your team to increase quality and performance on your clients. - Stay abreast of industry trends, best practices, and platform updates related to paid search. Qualifications - Experience managing and planning paid search campaigns, preferably in an agency or client-facing environment. - Proficiency in managing and planning campaigns across Google Ads and Microsoft Ads, with experience on Skai and international search engines a bonus. - Strong understanding of paid search principles, best practices, and industry trends. - Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. - Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams. - Proven track record of delivering successful paid search campaigns and achieving key performance metrics. Benefits - This is a permanent role. - This is a remote role, working with our London and Singapore offices which operates under flexible working arrangements. - As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs. Company Description At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. - We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. - Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. - We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. - If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for.