• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets • Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers • Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments) • Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly • Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals • Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch • Build and present clear performance reporting and strategic recommendations to senior stakeholders • Coach and share best practices with internal team members on SEO functional skills

• Build and own the annual content plan across both websites and digital channels (web and social) • Write compelling, original copy - blogs, landing pages, advertorials - that serves both readers and search engines • Build and edit pages in WordPress, working within existing templates and improving page structure • Brief designers on infographics, social posts and visual content; partner with compliance to keep all copy within regulatory guidelines • Set organic traffic targets, build reports in GA4 and Search Console, and track performance against them • Monitor AI mentions - tracking whether Memoria appears as a cited source in LLM-generated answers

• Design, implement, and maintain search solutions using ElasticSearch. • Optimize search performance, scalability, and relevance across diverse datasets. • Collaborate with cross-functional teams to gather requirements and translate them into effective search strategies. • Develop and manage indexing pipelines, crawling mechanisms, and data transformation workflows. • Monitor and troubleshoot search infrastructure to ensure reliability and low latency. • Stay updated on emerging search technologies and best practices to drive continuous improvement.

Senior Creative, Brand Narrative Copywriter Location: Hybrid, Remote, US As a Senior Creative, Brand Narrative Copywriter, you will define how our brands speak across the Vail Resorts portfolio. Copy is how our brands come to life. We care deeply about craft, voice, and the power of language to shape how people feel, remember, and return. This is not a production‑only writing role. In addition to writing campaign copy, you will lead brand voice, shape narrative systems, and connect strategy to storytelling across channels, seasons, and guest touchpoints. You are a conceptual writer and systems thinker who understands how modern brands live in the world. You know when to lead with emotion, when to be clear and direct, and how words work alongside design, media, and experience to create impact. Job Specifications: - Starting Wage: $80,000 - $100,000 + annual bonus - Employment Type: Year Round - Shift Type: Full Time hours available - Minimum Age: At least 18 years of age - Housing Availability: No Job Requirements: - Lead brand voice and narrative direction, concept development, and execution across Brand Centers of Excellence. - Define and evolve brand narrative frameworks and language systems that scale across channels. - Concept and write original, on strategy creative across digital, email, paid media, OOH, social, video, and experiential. - Translate business objectives and briefs into clear creative and brand narrative direction. - Bring perspective to the work by connecting audience insight, culture, and performance learnings. - Help shape both long-term and seasonal narrative direction in partnership with creative leadership. - Work in close partnership with an Art Director and Associate Creative Director to lead ideas from concept through execution, collaborating with designers, producers, account teams, and external partners along the way. - Present work with conviction, clarity, and a strong strategic point of view. - Guide freelance writers to ensure consistency, quality, and tone. - Contribute to a high bar, collaborative creative culture. - And, of course, find inspiration in the mountains. What You’ll Bring - Strong conceptual thinking and the ability to shape brand narratives, not just individual assets. - Ability to deliver storytelling ranging from high-level narrative and campaign concepts to precise, channel‑specific execution. - Mastery of voice and tone, with sound judgment on how and when language elevates the work. - Clear understanding of holistic, multi‑channel marketing and integrated storytelling. - Strong cultural fluency and judgment around relevance, tone, and audience context. - Ability to bridge strategy and execution with confidence. - Comfort navigating complexity, feedback, and multiple projects at once. - Collaborative mindset and a sharp point of view on creative quality. Qualifications: - 7+ years of experience in copywriting, brand creative, agency and/or in-house environments. - Exceptional writing, editing, and verbal communication skills, with a proven ability to craft distinctive, high-quality copy. - Experience working across integrated campaigns and brand systems. - Ability to use or learn project management tools, creative tools, and AI tools. - Portfolio demonstrating narrative thinking, conceptual strength, and range. The expected Total Compensation for this role is $80,000 - $100,000 + annual bonus. Individual compensation decisions are based on a variety of factors. Job Benefits - Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons - MORE employee discounts on lodging, food, gear, and mountain shuttles - 401(k) Retirement Plan - Employee Assistance Program - Excellent training and professional development Full Time roles are eligible for the above, plus: - Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) - Free ski passes for dependents - Critical Illness and Accident plans Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.