• Define and drive the long-term vision for Affirm’s core consumer experience across app, web, and future consumer surfaces. • Own foundational experience domains including navigation, information architecture, design systems, shared UX frameworks, and platform capabilities. • Lead major experience initiatives, including large-scale redesigns and structural improvements to the consumer journey. • Partner closely with Mobile and Web Engineering teams to shape the architecture, capabilities, and developer experience of Affirm’s consumer platforms, including our React Native application stack. • Help define the shared capabilities, navigation patterns, component frameworks, and platform investments that enable product teams to build high-quality experiences consistently across React Native and web surfaces. • Establish principles, standards, and frameworks that help product teams deliver consistent and intuitive experiences. • Create scalable approaches for common consumer experience patterns across onboarding, discovery, personalization, engagement, servicing, and account management. • Serve as a strong advocate for consumers, ensuring that user needs remain at the center of product and platform decisions. • Drive alignment across multiple organizations and influence roadmaps without direct authority. • Establish mechanisms that raise the quality bar across the Consumer organization, including experience reviews, standards, and governance processes. • Use research, experimentation, analytics, and product judgment to identify opportunities to improve the overall consumer experience.

• Define and drive the long-term vision for Affirm’s core consumer experience across app, web, and future consumer surfaces. • Own foundational experience domains including navigation, information architecture, design systems, shared UX frameworks, and platform capabilities. • Lead major experience initiatives, including large-scale redesigns and structural improvements to the consumer journey. • Partner closely with Mobile and Web Engineering teams to shape the architecture, capabilities, and developer experience of Affirm’s consumer platforms, including our React Native application stack. • Help define the shared capabilities, navigation patterns, component frameworks, and platform investments that enable product teams to build high-quality experiences consistently across React Native and web surfaces. • Establish principles, standards, and frameworks that help product teams deliver consistent and intuitive experiences. • Create scalable approaches for common consumer experience patterns across onboarding, discovery, personalization, engagement, servicing, and account management. • Serve as a strong advocate for consumers, ensuring that user needs remain at the center of product and platform decisions. • Drive alignment across multiple organizations and influence roadmaps without direct authority. • Establish mechanisms that raise the quality bar across the Consumer organization, including experience reviews, standards, and governance processes. • Use research, experimentation, analytics, and product judgment to identify opportunities to improve the overall consumer experience.

• Define and evolve the product portfolio strategy, ensuring alignment with company objectives. • Lead and develop teams of Product Managers and AI Product Builders. • Prioritize initiatives based on impact, effort, and risk. • Ensure data-driven decision-making by tracking metrics and outcomes. • Ensure quality, scalability, and sustainability of solutions in partnership with the technology team. • Build alignment across business, pedagogical, data, and technology areas. • Communicate results, risks, and priorities to executive leadership.

• Own and drive the KDS product strategy • Define where agentic AI creates real value in the kitchen • Own KDS delivery end-to-end • Lead the KDS kitchen data strategy • Shape and validate the business case for the next-generation KDS strategy