• Own the design of core treatment categories from end to end—intake through ongoing care—with a clear point of view on what each experience should feel like • Lead large, complex initiatives autonomously. Define the problem, set the direction, bring the team along • Translate clinical complexity into experiences that feel clear, calm, and human—not clinical. These are sensitive categories. The design has to earn trust quickly • Use AI tools actively in your workflow: faster prototyping, richer research synthesis, generative ideation, interaction exploration. We're not prescriptive about which tools—we care that you're experimenting and finding what works • Push the standard of what's possible. Not just "this flow works"—but "this experience is something people won't forget” • Partner with Product, Engineering, Research, and Clinical to navigate hard tradeoffs. Be the person who makes the work better by being in the room • Contribute to design systems and shared patterns. Your work should raise the floor for the whole team • Mentor and shape the culture of the design org. Lead by example on craft, process, and how to give feedback

• Contribute to and help evolve UX strategy across Accela’s platform, grounded in user needs, product goals, and architectural direction • Translate product strategy into experience principles, frameworks, and interaction models across assigned product areas • Drive consistency in user experience across workflows, surfaces, and product experiences • Support and apply UX standards, patterns, and design system principles across teams • Partner in developing research strategies to understand user behaviors, workflows, and unmet needs • Synthesize qualitative and quantitative insights into actionable design and product recommendations • Work closely with UX Research and Product teams to ensure insights inform roadmap priorities and design decisions • Advocate for continuous discovery and user feedback throughout the product development lifecycle • Define end-to-end user journeys, workflows, and interaction patterns for complex product areas • Provide strategic input into design solutions, ensuring alignment with user needs, accessibility standards, and product goals • Collaborate with Product Designers to translate strategy into high-quality designs and prototypes • Ensure design decisions align with broader platform standards and design systems • Partner closely with Product Management, Engineering, and Design to align UX strategy with roadmap priorities and technical constraints • Influence product direction through a user-centered perspective, contributing to prioritization and solution decisions • Drive alignment across teams to support consistent experience delivery from concept through release • Contribute to strategic discussions related to product direction and customer experience • Identify UX gaps, inconsistencies, and opportunities within assigned product areas; recommend scalable improvements • Contribute to platform modernization efforts, including workflow simplification and experience consistency • Support the adoption of emerging UX practices, including AI-assisted and data-informed design approaches • Help define and track UX success metrics, including usability, adoption, and user satisfaction • Promote data-informed decision-making within UX and product teams • Communicate UX insights, tradeoffs, and recommendations clearly to stakeholders

• Define and champion customer experience vision, UX principles, and strategic frameworks across brand-level engagements, ensuring experiences balance user needs, business goals, medical accuracy, regulatory requirements, and measurable value. • Plan, conduct, and/or moderate qualitative and quantitative user research and usability testing, then translate findings, analytics, customer insights, and stakeholder input into clear recommendations and client-ready reports. • Guide customer journey mapping, ecosystem planning, omnichannel experience mapping, information architecture, and experience architecture across digital and connected touchpoints. • Develop sitemaps, user flows, personas, page schematics, level-two interaction design, wireframes, prototypes, and form/tool flows for HCP, patient, caregiver, and consumer experiences. • Write and review functional annotations, functional requirements, URL matrices, responsive behavior notes, interaction rules, staging review notes, and development-ready UX specifications. • Move insights out of decks and into delivery by translating recommendations into wireframes, design guidance, prototypes, annotations, buildable requirements, and downstream QA criteria. • Identify friction points, improve navigation systems, optimize journeys, and champion accessibility, inclusive design, and equitable experiences across digital and omnichannel ecosystems. • Guide creative teams in implementing wireframes and interaction models into polished experiences, offering light visual design, intelligent interaction design, service design, scalable design system, and component guidance where needed. • Collaborate with in-house, third-party, and client-side development teams to clarify requirements, resolve implementation questions, maintain UX fidelity, and QC staging work for functionality, usability, responsive behavior, ISI/safety handling, overlays, CTAs, forms, links, and user flow integrity. • Provide strategic guidance for information architecture, semantic page structure, content hierarchy, page intent, SEO/GEO, and experience patterns that support both human users and emerging AI/search behaviors. • Partner closely with strategy, research, medical, creative, regulatory, analytics, technology, account, project management, media, and client stakeholders; lead workshops, working sessions, executive presentations, and client walkthroughs that create alignment and drive action. • Mentor UX/CX talent, establish best practices and frameworks, identify opportunities to expand client relationships, and help shape agency thinking around customer experience, healthcare innovation, AI, and emerging technologies. • Autonomously manage UX workstreams for up to nine active or intermittently active clients, balancing strategic rigor with timelines, launch risk, review cycles, and production realities.

• Shape and evolve core product experiences: Lead design efforts across new and existing product areas, creating experiences for educators and students that connect them with Panorama's data and insights and deliver immediate, meaningful value. • Design AI-powered and AI-assisted experiences: Define AI-native features and design systems for human-agent collaboration, focusing on interaction models, workflows, and user experiences. • Contribute to and evolve the design system: Define new components, design tokens, interaction patterns, and documentation; build production-ready accessible components with engineering; drive adoption and patterns for AI-native interactions across multiple products. • Raise the bar on craft for the team: Lead by example through strong visual design, interaction design, and prototyping. Give thoughtful feedback, mentor designers, and help build a culture of high standards and continuous learning. • Champion accessibility and inclusive design: Build WCAG 2.2 AA compliance into your process from the start. For Panorama, accessibility isn't a checklist, it's a reflection of our commitment to equitable tools for every educator. • Lead discovery and research: Partner with Product to run user interviews, usability tests, and synthesis sessions, keeping educator and student needs at the center of product decisions. • Communicate with clarity and conviction: Present design strategy and rationale to cross-functional stakeholders and senior leadership, articulating trade-offs and advocating for design decisions with evidence.