• Own front-end platform and architecture across Next.js (App Router), React, TypeScript, and Astro, including micro-frontend composition strategies, monorepo, shared design system, cross-MFE state management, and MFE shell orchestrator. • Define the opinionated path for building and deploying front-end applications — CI/CD, observability, accessibility, performance budgets, and contract testing — across both the marketplace and internal tools channels. • Own the full ordering experience from discovery, personalization, and menu browsing through cart, checkout, and payment, consuming headless backend APIs through BFF layers. • Drive AI-native front-end development, including design-to-code pipelines (Figma, Claude Design, v0), AI-assisted development against organizational context, and AI-powered product experiences such as personalized recommendations, intelligent search, and conversational ordering. • Ensure front ends are machine-readable and API-first to serve AI agents alongside human users, with awareness of emerging commerce protocols (MCP, Universal Commerce Protocol). • Own the design system as infrastructure — design tokens, theming, cross-platform consistency — packaged and documented for both human engineers and AI code generation workflows. • Lead and develop three engineering teams, scaling the organization as it grows; recruit and develop engineers and managers, including from minimal staffing. • Hold a high technical bar: review front-end system designs, challenge architectural decisions, and identify performance issues from technical signals.

• Own and execute the website development and optimisation strategy aligned with business and growth goals • Build, maintain, and optimise website pages and templates using Webflow and Wix • Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required • Collaborate with cross-functional teams to deliver a consistent, high-performing user experience • Act as the technical owner for all website initiatives, ensuring best-in-class web standards • Translate marketing, product, and brand initiatives into seamless on-site user journeys • Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing • Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms • Apply SEO best practices across site structure, metadata, and technical implementation • Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms • Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling • Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience • Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively • Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results

• Develop and maintain web applications using ASP.NET MVC and Razor Views. • Build responsive, user-friendly, and cross-browser compatible interfaces. • Create reusable frontend components and follow coding standards. • Develop interactive user interfaces using JavaScript, jQuery, HTML5, CSS3, and Bootstrap. • Integrate frontend applications with REST APIs and backend services. • Optimize application performance, usability, accessibility, and UI responsiveness. • Troubleshoot and resolve frontend issues, bugs, and performance bottlenecks. • Collaborate with backend developers, technical leads, and project stakeholders. • Participate in sprint planning, development activities, testing, and deployment preparation. • Support regression testing, bug fixing, and production readiness activities. • Ensure code quality through testing, reviews, and proper documentation. • Follow development best practices and contribute to continuous improvement initiatives. • Work independently while effectively managing priorities and meeting project deadlines. • Support the successful delivery of project objectives within agreed timelines.

• Develop high-quality software design and architecture • Identify, prioritize and execute tasks in the software development life cycle • Develop tools and applications by producing clean, efficient code • Automate tasks through appropriate tools and scripting • Review and debug code • Perform validation and verification testing • Collaborate with internal teams and vendors to fix and improve products • Document development phases and monitor systems • Ensure software is up-to-date with the latest technology