• You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. • Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own. • Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup. • Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market. • Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak. • Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth. • Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format). • Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.

• Write captions, carousel copy, and short-form scripts for Reels and YouTube Shorts: content people save, not scroll past. • Own the monthly social calendar across Instagram, LinkedIn, and YouTube: right content, right audience, right time. • Manage comments and DMs across platforms: know when to respond, when to escalate, and when a well-timed reply makes someone's day. • Spot trends and cultural moments that land with the NRI diaspora and bring back the ones worth building on. • Track weekly performance and surface what it means: not a data dump, a point of view.

Title: Paid Social & Creator Senior Manager (Hybrid) Location: Austin, TX Job Description: Paid Social & Creator Senior Manager (Hybrid - 2 to 3 days onsite per week) Overview: The Paid Social & Creator Senior Manager owns Weedmaps' paid social and creator-led acquisition end-to-end, leading strategy, execution, and optimization across Meta and emerging biddable social platforms (e.g., TikTok, Pinterest, Reddit, Snapchat), along with paid influencer and creator partnerships. As a channel owner, this person is directly accountable for scaling efficient new-shopper acquisition through creative-led buying in a heavily regulated vertical, where the rate and quality of creative iteration is the primary lever of performance. This role sits at the intersection of media buying, creative, and culture, and is ideal for an operator who thinks in creative tests, partners naturally with creators and creative teams, and can turn cultural moments into measurable growth. The impact you'll make: - Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets. - Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives. - Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever: concepting, briefing, and rapidly testing and iterating ad creative at the cadence of modern social buying demands. - Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats. - Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time. - Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. - Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing. - Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments. - Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. - Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate, building resilience against channel volatility. - Present channel performance, creative learnings, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence. - Document strategies, creative learnings, and processes in shared SOPs to support team-wide continuity and knowledge transfer. What you've accomplished: - 5-8 years of hands-on paid media experience with deep expertise in paid social (Meta required; additional biddable social platforms a strong plus). - Demonstrated track record of scaling user acquisition through creative-led paid social, with a clear point of view on what makes performance creative work. - Hands-on experience running paid influencer or creator campaigns (e.g., partnership/branded content ads, creator whitelisting) and managing creator relationships. - Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn creative-level data into action. - Proven experimentation mindset with a record of designing and executing structured creative tests. - Excellent collaboration and communication skills, with a natural ability to partner with creative teams and creators and to brief work that performs. - Highly organized and self-directed, able to manage high creative volume and multiple workstreams in a fast-paced, ambiguous environment. Bonus points: - BA/BS preferred. - Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4. - Experience with creator marketplaces, social listening, or UGC sourcing and production workflows. - A feel for culture and trends, with the ability to translate cultural moments into paid social and creator activations. - Experience in a marketplace, publisher, or two-sided platform business. - Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required. The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: - Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry’s future; ready to roll with us? See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate About Weedmaps: Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.” Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

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