• You will be the owner of RevOps across Marketing and Sales, responsible for data, reporting, and insights that drive revenue performance. • Own all Sales and Marketing dashboards and reporting. • Ensure leadership, Sales, and Marketing are aligned on the same metrics, definitions, and views. • Build executive-ready reporting that clearly shows pipeline health, performance, sources (touch points), trends, gaps, and opportunities. • Act as a thought partner to Marketing and Sales leadership. • Bring proactive ideas, recommendations, and improvements, not just answers to questions. • Help translate data into clear actions that improve GTM execution and outcomes.

• Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders • Develops marketing plan working with business unit leaders and marketing management • Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations • Proofreads and edits copy prior to submission for final approval • Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements • May assist in the design and execution of custom surveys to assess campaign effectiveness • Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails

• Field & partner marketing — Plan and execute executive dinners, roundtables, webinars, conference sponsorships, and partner co-marketing (e.g. AWS), owning logistics and reporting against pipeline targets. • Digital demand generation — Build, optimise, and report on paid campaigns across LinkedIn, Meta, YouTube, and other B2B channels; support SEO and landing page best practices to drive qualified leads. • Technical content & storytelling — Translate complex IT operations topics (disaster recovery, incident management, cloud migration) into clear, compelling content — blogs, guides, white papers, and landing pages — for CTOs, SREs, and DevOps audiences. • Social media — Own Cutover’s organic social strategy and brand voice (LinkedIn primary), building a content calendar and growing engaged community. • Leverage AI — Integrate LLMs and emerging AI tools into content production, personalisation, and marketing automation to move faster and scale. • Collaborate & report — Partner with sales, product, revenue ops, and leadership to align on campaigns and measure what’s working.

• Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys like Rx notifications, refill reminders, and clinical milestone communications • Lead lifecycle go-to-market for new program launches, owning the full comms plan from pre-launch nurture through post-launch engagement and ongoing retention • Build and operate automated flows yourself in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA • Act as system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product grows • Partner proactively with engineering on event schema, data triggers, and Braze integrations; read data specs, write requirements for backend events, and debug why a trigger isn't firing • Design and use AI-assisted tools to draft email copy and rapidly prototype email designs, then route through Maven's content and design teams for review • Maintain and evolve the modular email design system so production stays fast • Own the experimentation program for lifecycle: design A/B tests across subject lines, copy, timing, and flow logic; read results rigorously; report on what's actually moving conversion, retention, and LTV • Monitor funnel performance proactively and bring insights back to the roadmap: when lifecycle surfaces drop-off patterns, onboarding friction, or engagement gaps, synthesize those into clear recommendations and advocate for product changes alongside the PM team • Close the feedback loop between member behavior and content strategy, tracking reply patterns, unsubscribe signals, and engagement data to surface qualitative insight that informs how product, clinical, and content teams talk to members • Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a native understanding of how to message sensitively in a regulated health context • Work cross-functionally with product, engineering, clinical, and content teams to keep lifecycle integrated with the full member experience